Despite the dynamism of body wash/shower gel and liquid soap, bar soap is predicted to remain the biggest bath and shower category in terms of value sales in the forecast period. The popularity of bar soap can be explained by tradition, but mostly by its significantly lower price per unit compared with liquid or gel products.
During 2018, bar soap multipacks had a higher presence on modern grocery retailers’ shelves. Most brands, regardless of their price positioning, increased their offer of multipacks, ranging from three- to six-unit packs.
During the review period, moisturising formulations and natural ingredients were popular claims within new launches in bar soap, liquid soap and body wash/shower gel. Examples include Kleenex Moisturising with coconut and almond cream, Palmolive Naturals Nutritious Fusion with almond oil and omega-3, and Savilé with aloe vera and avocado oil.
Unilever de México continued to lead bath and shower in value terms in 2018, thanks to its multi-brand strategy, which provides options for different consumer groups. Its brands within bath and shower include Zest, Dove, Camay and, more recently, Savilé and Rexona in bar soap.
During the review period, intimate hygiene evolved from brands offering just a couple of versions to brand lines with a wider offer and variety. For example, Saba intimate wash from Essity relaunched its product offer, with the new versions including V-Fresh and V-Nutritive.
The use of talcum powder in Mexico is more common for babies than for adults. This is why baby talcum powder brands accounted for the majority of value share in the category in 2018.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Discover the latest market trends and uncover sources of future market growth for the Bath and Shower industry in Mexico with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Bath and Shower industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.
The Bath and Shower in Mexico market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Beauty and Personal Care market research database.