Liquid formats will continue to gain popularity in bath and shower in Mexico over the forecast period. This should present opportunities for innovation for established international players in the face of fierce competition from domestic value-focused companies such as Fábrica de Jabón la Corona, Laboratorios Grisi Hermanos, and Sánchez y Martin, which maintain low prices without compromising on quality.
As Mexico moves past the pandemic, consumer concerns about COVID-19 have subsided, with the World Health Organisation (WHO) having declared the pandemic to be over in 2023. Nonetheless, the increased focus on health is likely to continue driving demand for a range of bath and shower products.
Some brands like Kleenex are betting on environmentally friendly products and packaging to appeal to consumers. For instance, in 2022, Kimberly Clark launched its new Kleenex Jabones line of bath and shower products in the Mexican market.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and talcum powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.See All of Our Definitions
This report originates from Passport, our Bath and Shower research and analysis database.
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