The bath and shower category was one of the few to experience positive growth in 2020 as a result of the COVID-19 pandemic. Category growth was mostly attributable to a rise in sales of bar soap and liquid soap products (which includes hand sanitisers), as these products are deemed essential as a line of defence against COVID-19 and preventing the spread of the virus.
The rising availability of products through the growing number of drugstores/parapharmacies throughout Slovenia also benefited bath and shower sales in 2020. This channel trend has been seen to be consistent throughout the review period, therefore an increased number of drugstores/parapharmacies meant more consumers had easy access to this channel and therefore were able to access a wider range of bath and shower products through such outlets.
Colgate-Palmolive Adria doo continued to lead in 2020 and grew its share thanks to the success of its Palmolive brand. In addition to the globally-recognised and respected brand, the player has a longstanding presence and good reputation in Slovenia, with a large portfolio of popular products and a range of prices.
Steady growth of the entire bath and shower category is projected into the forecast period. As the effects of COVID-19 wane, Slovenia’s increased cleanliness routines and hygiene concerns will continue to fuel growth in the category.
The growth of products that clearly communicate natural ingredients and exhibit health-boosting properties will drive the growth of this category in the forecast period. This is projected to be the new battleground for players as the financial shock of COVID-19 wanes and disposable incomes increase.
There are opportunities for players in bath and shower over the forecast period. These include developments in hand sanitisers, especially antibacterial versions and those which are kind to the skin and/or include natural ingredients, thus, to protect skin from drying out through constant hand washing.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Slovenia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Slovenia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Bath and Shower research and analysis database.
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