Bath and Shower in Slovenia

PRE-COVID-19 Performance

Rising disposable incomes and increased attention to personal hygiene are main drivers for bath and shower

Rising disposable incomes in Slovenia in 2019, along with increased consumer confidence, were the main drivers in bath and shower in 2019. The habits of Slovenia consumers were also noted to be changing, in the sense that people were paying more attention to personal hygiene.

Growth in number of drugstores/parapharmacies boosts sales

A further element of note in 2019 was the rising availability of products through the growing number of drugstores/parapharmacies throughout Slovenia, making this channel the second largest to health and beauty specialist retailers. This channel trend has been seen to be consistent throughout the review period, therefore an increased number of drugstores/parapharmacies meant more consumers had easy access to this channel and therefore were able to access a wider range of bath and shower products through such outlets.

Colgate-Palmolive Adria doo continues to lead, thanks to success of Palmolive brand and new product launches

Colgate-Palmolive Adria doo continued to lead in 2019, thanks to the success of its Palmolive brand. In addition to the globally-recognised and respected brand, the player has a longstanding presence and good reputation in Slovenia, with a large portfolio of popular products.

2020 AND Beyond

COVID-19 impact

Sales of bath and shower are now expected to decline by 1% in 2020 in 2019 constant value terms in light of the impact of COVID-19. This correlates to an expected 1% decline forecast for 2020 during research conducted at the end of 2019 before the spread of COVID-19.

Affected products within bath and shower

The variety and accessibility of hand sanitisers has increased dramatically during the initial stages of COVID-19. Various websites which previously did not offer hand sanitisers now sell them, including websites which are not directly related to personal care (for example Mimovrste.

Recovery and opportunities

Bath and shower remains relatively robust and is expected to continue to see growth over the forecast period. There are also many opportunities for players in this segment.

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