The key category of body wash/shower gel is expected to display a stable performance over the forecast period, as it already enjoys a very high level of penetration. Unit prices for body wash/shower gel will increase further in 2023, and are almost certain to keep rising over the forecast period.
As we move further away from the pandemic and the personal hygiene habits associated with it, hand sanitisers will continue to record yearly declines. Substantial decline is anticipated for 2023, and further declines are expected over the rest of the forecast period, though at a slower rate.
In a similar, though much more subtle, fashion to hand sanitisers, liquid soap – an established, staple category - is also expected to keep declining over the beginning of the forecast period and then stabilise. It will, however, land above its pre-pandemic size, reflecting the long-lasting impact of the COVID-19 pandemic on consumer hygiene routines.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and talcum powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.See All of Our Definitions
This report originates from Passport, our Bath and Shower research and analysis database.
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