Competitive Landscape
Local Brands Leverage Boycott to Expand Shares
The bath and shower landscape in Jordan exhibits a moderate concentration with the leading companies holding substantial but shifting shares. Unilever Levant Co (Lever Fattal Sal) remains the market leader with a 19% share in 2025, despite a slight decline from previous years.
Local Product Innovation Creates Growth Opportunities for Manufacturers
Market developments in 2025 offer opportunities for bath and shower companies. Higeen’s successful shower gel launch, amidst international boycotts, shows how product innovation can expand market share.
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Overview:
Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Jordan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Jordan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bath and Shower in Jordan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bath and Shower in Jordan?
- Which are the leading brands in Jordan?
- How are products distributed in Jordan?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Bath and Shower in Jordan - Category analysis
Key Data Insights
Bath and Shower Summary
Rising Incomes and Urbanisation Boost Premium and Lifestyle Sales in Bath and Shower
Bar Soap Leads Volume Sales While Lifestyle Products Drive Value Growth
Lux Leverages Digital Channels to Elevate Bath and Shower as a Lifestyle Ritual
Urban Families and Rising Incomes Fuel Steady Market Expansion
Bar Soap Sustains Volume Leadership While Hand Sanitisers
Digital Engagement Reshapes Brand Discovery and Market Competition
Local Brands Leverage Boycott to Expand Shares
Local Product Innovation Creates Growth Opportunities for Manufacturers
Supermarkets and Hypermarkets Anchor Distribution as Ecommerce Grows Rapidly
Traditional Retail Strength Meets Growing E-Commerce Momentum in Jordan
Beauty and Personal Care in Jordan - Industry Overview
2025 Developments
Key Data Insights
Rising Digital Engagement Drives Value Growth and Consumer Sophistication
Hair Care Leads Value Sales While Deodorants Leads in Growth
Pantene and Dior Harness Digital Journeys to Transform Consumer Experience
Youthful Consumers and Urban Expansion Drive Value Growth
Hair Care Leads Value While Fragrances Leads Growth Momentum
Digital Engagement and Premiumisation Reshape Business Strategies
Unilever and Procter & Gamble Reinforce Their Lead through Portfolio Strength and Distribution
Mass Beauty Brands Leverage Affordable Innovation and Digital Promotion to Drive Growth
Grocery Stores Lead Beauty and Personal Care Retail
Digital Engagement Propels Retail E-Commerce Growth and Reshapes Consumer Purchasing Behaviour
Country Reports Disclaimer
The following categories and subcategories are included:
Bath and Shower
- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
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- Intimate Washes
- Intimate Wipes
- Liquid Soap
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and body powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a giftset these products are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bath and Shower research and analysis database.
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