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Country Report

Bath and Shower in

Bath and Shower in Uzbekistan

19 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Strong economic performance set to be the main influence on bath and shower sales

Further positive growth is expected to be seen in bath and shower over the forecast period and the main reason is the expected development of Uzbekistan’s fledgling market-based economy. With the economy growing, disposable incomes are set to increase, contributing to positive sales dynamics in bath and shower.

Positive growth set to be based on expansion of demand into rural areas

During the forecast period, bath and shower products is expected to benefit from gradually increasing popularity in remote rural areas. However, the majority of rural-dwelling Uzbekistanis have very limited purchasing capacity and this means that they are likely to focus on bath and shower categories featuring mainly basic, low-priced products such as bar soap, while economy brands are more likely to appeal to them.

Intimate hygiene set for further strong development

After registering a very strong performance over the review period, intimate hygiene is set to generate the strongest value sales growth of any bath and shower category over the forecast period. The lower sales base from which the category is rising and spreading consumer awareness of the advantages of intimate hygiene products are expected to underpin growth.

COMPETITIVE LANDSCAPE

Palmy Flower OOO maintains its leading position in bath and shower

Palmy Flower OOO, the local distributor of Beiersdorf AG’s Nivea brand, remained the leading player in bath and shower in 2017. The company’s leadership is supported by its very wide distribution network.

Local players increase in importance despite dominance of international brands

International brands and manufacturers continue to benefit from their longer presence in the country in comparison with their domestic rivals. When domestic production of bath and shower products was first launched, the products targeted lower-income households and those living in remote rural areas, where demand for affordable and competitively-priced products is higher.

International brands maintain clear advantages due to their use of advertising

Although engaging in media advertising campaigns has proven an effective way to boost demand for bath and shower products, domestic companies remain reluctant to invest in promoting their brands, However, the strong multinational companies that lead the category continue to actively advertise their products, mainly through Russian television channels. Leading brands Nivea and Palmolive were the most likely to be promoted at the end of the review period and this means that consumer awareness of these brands is particularly strong.

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Bath and Shower Market Sample Report Bath and Shower Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Bath and Shower industry in Uzbekistan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bath and Shower industry in Uzbekistan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bath and Shower in Uzbekistan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Bath and Shower in Uzbekistan?
What are the major brands in Uzbekistan?
How are sales of private label products evolving?
What is the importance of intimate washes in the overall category context?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Bath and Shower in Uzbekistan - Category analysis

HEADLINES

PROSPECTS

Strong economic performance set to be the main influence on bath and shower sales

Positive growth set to be based on expansion of demand into rural areas

Intimate hygiene set for further strong development

COMPETITIVE LANDSCAPE

Palmy Flower OOO maintains its leading position in bath and shower

Local players increase in importance despite dominance of international brands

International brands maintain clear advantages due to their use of advertising

CATEGORY DATA

Table 1 Sales of Bath and Shower by Category: Value 2012-2017
Table 2 Sales of Bath and Shower by Category: % Value Growth 2012-2017
Table 3 Sales of Bath and Shower by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Bath and Shower: % Value 2013-2017
Table 5 LBN Brand Shares of Bath and Shower: % Value 2014-2017
Table 6 Forecast Sales of Bath and Shower by Category: Value 2017-2022
Table 7 Forecast Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 8 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022

Beauty and Personal Care in Uzbekistan - Industry Overview

EXECUTIVE SUMMARY

Population growth and economic development support beauty and personal care

Consumer price inflation prompts more careful management of household spending

International brands remain the dominant presence

Beauty specialists continues to dominate the distribution of beauty and personal care

Economic recovery set to support positive sales growth over the forecast period

MARKET DATA

Table 9 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Bath and Shower in Uzbekistan

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Strong economic performance set to be the main influence on bath and shower sales

Positive growth set to be based on expansion of demand into rural areas

Intimate hygiene set for further strong development

COMPETITIVE LANDSCAPE

Palmy Flower OOO maintains its leading position in bath and shower

Local players increase in importance despite dominance of international brands

International brands maintain clear advantages due to their use of advertising

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Bath and Shower in Uzbekistan - Category analysis

HEADLINES

PROSPECTS

Strong economic performance set to be the main influence on bath and shower sales

Positive growth set to be based on expansion of demand into rural areas

Intimate hygiene set for further strong development

COMPETITIVE LANDSCAPE

Palmy Flower OOO maintains its leading position in bath and shower

Local players increase in importance despite dominance of international brands

International brands maintain clear advantages due to their use of advertising

CATEGORY DATA

Beauty and Personal Care in Uzbekistan - Industry Overview

EXECUTIVE SUMMARY

Population growth and economic development support beauty and personal care

Consumer price inflation prompts more careful management of household spending

International brands remain the dominant presence

Beauty specialists continues to dominate the distribution of beauty and personal care

Economic recovery set to support positive sales growth over the forecast period

MARKET DATA

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