Stable growth is expected for bath and shower over the forecast period, supported by ongoing basic demand – especially for the essentials. Whilst the trends for antibacterial properties have waned since the pandemic era, consumers have typically continued to adhere to higher standards of personal hygiene, thus often using larger volumes of products over time.
Liquid soap sees growth opportunities ahead, although these will be dependent on brands being able to offer attractive price points to consumers – whether this is through promotions (as per seen with international companies such as Colgate-Palmolive), or with consistently low prices from local private labels. However, bar soap will remain a strong contender, so consumers will not be easily tempted to liquid soap unless it has a strong competitive factor with price remaining key.
Body wash/shower gel will recover from its negative-digit volume slump seen in 2021-2022, however, volume sales are expected to remain small and sluggish over the forecast period. Body wash/shower gel has faced supply disruptions and shortages on the shelves of a number of brands, and sales also declined due to a decrease in purchasing power among the population.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Uzbekistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Uzbekistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and talcum powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Bath and Shower research and analysis database.
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