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Bath and Shower in
Uzbekistan

Country Report

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Executive Summary

Jun 2019
PROSPECTS
Economic growth will underpin positive development of bath and shower

The further expansion of Uzbekistan’s economy is expected to support healthy growth in bath and shower volume and current value sales over the forecast period. Bath and shower products will become more affordable to consumers as disposable incomes rise and new launches stimulate greater price competition within the category.

Intimate wipes set to remain the most dynamic performer

Intimate wipes is projected to remain by far the most dynamic bath and shower category in volume and current value growth terms over the forecast period. While this is partly because sales are still emerging from a relatively low base, the category’s performance will also be lifted by increasing consumer appreciation for the benefits of this product type.

Rising demand in rural areas will present opportunities for domestic producers

It is expected that the use of bath and shower products in rural areas of Uzbekistan will continue to increase gradually over the forecast period as disposable incomes rise and personal hygiene standards improve in line with economic development. Rural consumers tend to be more budget-conscious than urban dwellers, and therefore generally favour economy brands and basic product types such as bar soap.

COMPETITIVE LANDSCAPE
Nivea remains the leading bath and shower brand in Uzbekistan

Palmy Flower, which distributes Beiersdorf’s Nivea brand in Uzbekistan, remained the overall leader in bath and shower in value terms in 2018. Nivea enjoys a high level of brand loyalty among local consumers thanks to its longstanding presence in the country, wide distribution and consistently strong advertising support.

Local players benefit from improvements in product quality and packaging designs

International brands continued to dominate bath and shower in 2018 thanks to their early mover advantages in key categories and strong reputations for quality. Domestic brands still mainly compete on price, and thus primarily appeal to rural and lower-income consumers.

International brands remain most active in terms of advertising

International brands continued to account for the lion’s share of mass media advertising in bath and shower in 2018, with investment in promotional activities by domestic players remaining low overall. Leading international brands such as Nivea and Palmolive are regularly advertised on popular Russian-language TV stations broadcast in Uzbekistan, which helps to maintain high levels of recognition among local consumers.

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Bath and Shower in Uzbekistan

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Overview

Discover the latest market trends and uncover sources of future market growth for the Bath and Shower industry in Uzbekistan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bath and Shower industry in Uzbekistan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bath and Shower in Uzbekistan market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Bath and Shower in Uzbekistan?
  • What are the major brands in Uzbekistan?
  • How are sales of private label products evolving?
  • What is the importance of intimate washes in the overall category context?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Bath and Shower in Uzbekistan - Category analysis

HEADLINES

PROSPECTS

Economic growth will underpin positive development of bath and shower
Intimate wipes set to remain the most dynamic performer
Rising demand in rural areas will present opportunities for domestic producers

COMPETITIVE LANDSCAPE

Nivea remains the leading bath and shower brand in Uzbekistan
Local players benefit from improvements in product quality and packaging designs
International brands remain most active in terms of advertising

CATEGORY DATA

Table 1 Sales of Bath and Shower by Category: Value 2013-2018
Table 2 Sales of Bath and Shower by Category: % Value Growth 2013-2018
Table 3 Sales of Bath and Shower by Premium vs Mass: % Value 2013-2018
Table 4 NBO Company Shares of Bath and Shower: % Value 2014-2018
Table 5 LBN Brand Shares of Bath and Shower: % Value 2015-2018
Table 6 Forecast Sales of Bath and Shower by Category: Value 2018-2023
Table 7 Forecast Sales of Bath and Shower by Category: % Value Growth 2018-2023
Table 8 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2018-2023

Beauty and Personal Care in Uzbekistan - Industry Overview

EXECUTIVE SUMMARY

Uzbekistan’s beauty and personal care market posts mixed results in 2018
Favourable demographic and economic trends mitigate impact of price hikes
International brands continue to lead but domestic players become more competitive
Uzbek-South Korean joint venture Navoiy Beauty Cosmetics begins production
Economic growth will underpin market expansion over the forecast period

MARKET DATA

Table 9 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources