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Country Report

Bath and Shower in

Bath and Shower in Spain

19 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Searching for an experience

Mimicking what has already been seen in other EU countries, Spanish consumers are increasingly demanding products which allow them to enjoy a luxurious wellness bath and shower experience at home. As bathing is not popular in Spain, this luxurious experience is provided by body wash/shower gel, the largest category within bath and shower, in which the bulk of innovation is concentrated.

Not such a gloomy future

In Spain, the usage of bar soap is increasingly marginal. This is because Spaniards are looking for convenience, and there is a common belief that bar soap is not convenient either for showering or for washing hands.

Large formats set to come to an end?

Traditionally, the formats of shower gel available in Spain are larger than those found in neighbouring countries. This is linked to the mild average temperature and the high temperatures in the summer months, which mean Spaniards often take showers more than once a day.

COMPETITIVE LANDSCAPE

Colgate-Palmolive España maintains its lead

In line with the review period, Colgate-Palmolive España maintained its lead in bath and shower in value terms in 2017. The company remained strong despite a rumour regarding the possibility of it being acquired by a competitor.

Private label remains important

Private label ranges still account for an important share of sales within bath and shower in Spain. Within private label, it is still the brand Deliplus, from the largest local supermarket chain Mercadona, which accounts for the highest sales.

Premium ranges

The importance of premium products in bath and shower is limited. The premium brands available in the market are either extensions of fragrance lines or pharmacy products for special skin types.

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Samples

Bath and Shower Market Sample Report Bath and Shower Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Bath and Shower industry in Spain with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bath and Shower industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bath and Shower in Spain market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Bath and Shower in Spain?
What are the major brands in Spain?
How are sales of private label products evolving?
What is the importance of intimate washes in the overall category context?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Bath and Shower in Spain - Category analysis

HEADLINES

PROSPECTS

Searching for an experience

Not such a gloomy future

Large formats set to come to an end?

COMPETITIVE LANDSCAPE

Colgate-Palmolive España maintains its lead

Private label remains important

Premium ranges

CATEGORY DATA

Table 1 Sales of Bath and Shower by Category: Value 2012-2017
Table 2 Sales of Bath and Shower by Category: % Value Growth 2012-2017
Table 3 Sales of Bath and Shower by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Bath and Shower: % Value 2013-2017
Table 5 LBN Brand Shares of Bath and Shower: % Value 2014-2017
Table 6 LBN Brand Shares of Premium Bath and Shower: % Value 2014-2017
Table 7 Forecast Sales of Bath and Shower by Category: Value 2017-2022
Table 8 Forecast Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 9 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022

Beauty and Personal Care in Spain - Industry Overview

EXECUTIVE SUMMARY

Recovery, although not as strong as expected

Looking great is a must

L’Oréal España leads the increasingly branded competitive landscape

New product development is driven by customisation

The climate is set to affect sales

MARKET DATA

Table 10 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Bath and Shower in Spain

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Searching for an experience

Not such a gloomy future

Large formats set to come to an end?

COMPETITIVE LANDSCAPE

Colgate-Palmolive España maintains its lead

Private label remains important

Premium ranges

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Bath and Shower in Spain - Category analysis

HEADLINES

PROSPECTS

Searching for an experience

Not such a gloomy future

Large formats set to come to an end?

COMPETITIVE LANDSCAPE

Colgate-Palmolive España maintains its lead

Private label remains important

Premium ranges

CATEGORY DATA

Beauty and Personal Care in Spain - Industry Overview

EXECUTIVE SUMMARY

Recovery, although not as strong as expected

Looking great is a must

L’Oréal España leads the increasingly branded competitive landscape

New product development is driven by customisation

The climate is set to affect sales

MARKET DATA

SOURCES

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