The bath and shower category in New Zealand is projected to see positive growth over the forecast period, with growth supported by shower gels. Similar to other beauty and personal care staples, shower gels are generally purchased during grocery shopping and as such, mainstream brands that are easily accessible at large supermarket chains such as Countdown, New World and PakNSave are expected to remain dominant.
Online shopping is projected to see continued growth over the forecast period, supported by strong adoption from young consumers. Internet retailing is increasingly relied upon in shopping for essentials and the channel has evolved to become an integral part of everyday shopping.
Consumer awareness on the environmental impact of their purchasing decisions will increase over the forecast period and with this, more consumers will look for ways to shop sustainably. Brands offering bath and shower products have the opportunity to appeal to sustainable shoppers through introducing new store concepts.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and talcum powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.See All of Our Definitions
This report originates from Passport, our Bath and Shower research and analysis database.
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