Bath and shower is anticipated to maintain stable volume sales over the forecast period, driven by the hygiene trend that was stimulated by the COVID-19 pandemic. Body wash/shower gel and liquid soap are expected to continue fuelling volume sales growth in bath and shower.
As prices continue to rise, growing price sensitivity is expected to drive demand for larger, more affordable, and family-sized packaging that can be used by all household members. The availability of such bath and shower products is anticipated to increase in response to this trend.
Consumer interest in experimenting with new scents of bath and shower products is expected to drive innovation in the forecast period. Producers are also expected to revitalise consumer interest in established brands through package redesigns.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and talcum powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Bath and Shower research and analysis database.
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