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Country Report

Bath and Shower in

Bath and Shower in Denmark

18 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Demand increasing for products with additional benefits

Danish consumers are becoming more demanding when it comes to bath and shower, increasingly looking for products which offer additional benefits such as more exotic scents or moisturisers. In order to respond to this demand, a large number of products, for example in body wash/shower gel, are now available in a range of different scents or with added ingredients such as aloe vera or honey to provide moisturising effects.

Danish consumers seeking more natural products

As in many other categories of beauty and personal care, demand is rising for bath and shower products with natural and organic ingredients and free-from claims. This development is partly due to a high level of media attention surrounding chemicals, allergens and other harmful substances.

COMPETITIVE LANDSCAPE

Normal changes the bath and shower retail landscape

The discount drugstore chain Normal, which offers a range of popular bath and shower products, has achieved strong growth since its first store was opened in 2013. By 2017, the chain had more than 80 outlets.

Major players continue to lead the category

Bath and shower in Denmark remained a consolidated category in 2017, with the two leading players, Colgate-Palmolive and Unilever, together accounting for approaching half of overall value sales. Their positions can be attributed to the strength of their various brands, including Sanex, Palmolive and Dove, which all benefit from strong distribution as well as a high level of consumer awareness.

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Samples

Bath and Shower Market Sample Report Bath and Shower Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Bath and Shower industry in Denmark with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bath and Shower industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bath and Shower in Denmark market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Bath and Shower in Denmark?
What are the major brands in Denmark?
How are sales of private label products evolving?
What is the importance of intimate washes in the overall category context?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Bath and Shower in Denmark - Category analysis

HEADLINES

PROSPECTS

Demand increasing for products with additional benefits

Danish consumers seeking more natural products

COMPETITIVE LANDSCAPE

Normal changes the bath and shower retail landscape

Major players continue to lead the category

CATEGORY DATA

Table 1 Sales of Bath and Shower by Category: Value 2012-2017
Table 2 Sales of Bath and Shower by Category: % Value Growth 2012-2017
Table 3 Sales of Bath and Shower by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Bath and Shower: % Value 2013-2017
Table 5 LBN Brand Shares of Bath and Shower: % Value 2014-2017
Table 6 LBN Brand Shares of Premium Bath and Shower: % Value 2014-2017
Table 7 Forecast Sales of Bath and Shower by Category: Value 2017-2022
Table 8 Forecast Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 9 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022

Beauty and Personal Care in Denmark - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care remains flat in 2017

Danish consumers turn to natural and organic products

Normal discount drugstore chain disrupts the distribution landscape

Innovation shaped by demand for premium and natural products

Forecast period to witness moderate growth rates

MARKET DATA

Table 10 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Bath and Shower in Denmark

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Demand increasing for products with additional benefits

Danish consumers seeking more natural products

COMPETITIVE LANDSCAPE

Normal changes the bath and shower retail landscape

Major players continue to lead the category

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Bath and Shower in Denmark - Category analysis

HEADLINES

PROSPECTS

Demand increasing for products with additional benefits

Danish consumers seeking more natural products

COMPETITIVE LANDSCAPE

Normal changes the bath and shower retail landscape

Major players continue to lead the category

CATEGORY DATA

Beauty and Personal Care in Denmark - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care remains flat in 2017

Danish consumers turn to natural and organic products

Normal discount drugstore chain disrupts the distribution landscape

Innovation shaped by demand for premium and natural products

Forecast period to witness moderate growth rates

MARKET DATA

SOURCES

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