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Learn moreJun 2019
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The number of bath and shower products carrying certifications such as the Nordic Swan, increased, with over 300 Nordic Swan certified products by late 2018, largely driven by consumer demand as Danish consumers increasingly seek more natural products which they feel are safer to use. This is partly driven by the strong health and wellness trend and increased media attention on chemicals, allergens and other harmful substances.
With the health and wellness trend set to continue, it is likely that a growing segment of Danish consumers will turn towards more natural and organic products, leading to an increase in the number of products seeking certification. However, as certification becomes the standard rather than the exception it is no longer the competitive edge it previously was.
Danish consumers continued to increasingly select liquid soap over bar soap in 2018. Thanks to media reports stating that bar soap harbours bacteria a large segment of consumers view liquid soap as more hygienic.
Colgate-Palmolive continued to lead bath and shower ahead of Unilever Danmark in 2018. The two leading players market some of the most popular brands in bath and shower in Denmark, including Sanex, Palmolive and Dove.
With the strong positions of the leading players and their popular brands, major shifts in the competitive landscape are unlikely over the forecast period. However, as trends continue to develop towards more natural and premium products, opportunities may evolve in niche segments such as premium, organic and natural bath and shower products.
Private label bath and shower products, such as those marketed by the Matas drugstore chain and 365 Minirisk from Coop Danmark, increased their value share in 2018. Many Danish consumers purchase these products on a regular basis while doing their grocery shopping.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Bath and Shower industry in Denmark with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Bath and Shower industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.
The Bath and Shower in Denmark market research report includes:
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Why buy this report?
This industry report originates from Passport, our Beauty and Personal Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.