Bath and shower is expected to see a small decline in value sales in the start of the forecast period as the economic downturn encourages some consumers to trade down to cheaper products or limit overall consumption. However, as the economy improves bath and shower is set to return to positive value growth in the latter part of the forecast period, albeit it at marginal levels.
The trend towards natural and organic products is expected to slowdown in the early part of the forecast period as consumers steer away from such products with a higher price point. The high cost of living will remain a key issue in the short term suppressing demand for premium and expensive bath and shower products.
Intimate hygiene is set to be the fastest growing category over the forecast period as it is still a relatively underdeveloped category compared to more mature categories in bath and shower. The category is expected to witness continued innovation with new product launches attracting new customers and driving retail volume and constant value growth in intimate hygiene.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and talcum powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Bath and Shower research and analysis database.
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