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Country Report

Bath and Shower in

Bath and Shower in Vietnam

May 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Bath and shower benefits from an uptick in sales of liquid soap and bar soap, due to the event of COVID-19

Bath and shower benefitted from the event of COVID-19 in 2020, thanks to the strong rise in sales of liquid soap and, to a lesser degree, bar soap. There was also a shortage of these products recorded in the beginning of 2020, as consumers stockpiled.

Leading players focus on hand sanitiser and liquid soap, to meet both domestic demand and export

Players have embraced the sub-categories of liquid soap and hand sanitiser, as encouraged by the government in Vietnam. Both local and international companies have been producing more of these products, in order to respond to higher demand.

Unilever maintains its lead and grows its shares, as the environment is about to get even more competitive

Unilever Vietnam International Co Ltd maintained its lead in bath and shower in 2020, along with growing its shares. The player holds a strong position thanks to its dynamic marketing activities, robust financial capacity and ongoing product innovation.

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Bath and Shower Market Sample Report Bath and Shower Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Bath and Shower industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bath and Shower industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bath and Shower in Vietnam market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Bath and Shower in Vietnam?
What are the major brands in Vietnam?
How are sales of private label products evolving?
What is the importance of intimate washes in the overall category context?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Bath and Shower in Vietnam - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Bath and shower benefits from an uptick in sales of liquid soap and bar soap, due to the event of COVID-19

Leading players focus on hand sanitiser and liquid soap, to meet both domestic demand and export

Unilever maintains its lead and grows its shares, as the environment is about to get even more competitive

RECOVERY AND OPPORTUNITIES

Healthy growth set to continue, stimulated by higher standards of personal hygiene alongside ongoing product innovation

Sales of hand sanitiser slowing down, but will continue due to requirements of sanitiser stations in public places

E-commerce will continue to grow, boosted by online discount promotions

CATEGORY DATA

Table 1 Sales of Bath and Shower by Category: Value 2015-2020
Table 2 Sales of Bath and Shower by Category: % Value Growth 2015-2020
Table 3 Sales of Bath and Shower by Premium vs Mass: % Value 2015-2020
Table 4 NBO Company Shares of Bath and Shower: % Value 2016-2020
Table 5 LBN Brand Shares of Bath and Shower: % Value 2017-2020
Table 6 Forecast Sales of Bath and Shower by Category: Value 2020-2025
Table 7 Forecast Sales of Bath and Shower by Category: % Value Growth 2020-2025
Table 8 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2020-2025

Beauty and Personal Care in Vietnam - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025
Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025

MARKET DATA

Table 9 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Bath and Shower in Vietnam

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Bath and shower benefits from an uptick in sales of liquid soap and bar soap, due to the event of COVID-19

Leading players focus on hand sanitiser and liquid soap, to meet both domestic demand and export

Unilever maintains its lead and grows its shares, as the environment is about to get even more competitive

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Bath and Shower in Vietnam - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Bath and shower benefits from an uptick in sales of liquid soap and bar soap, due to the event of COVID-19

Leading players focus on hand sanitiser and liquid soap, to meet both domestic demand and export

Unilever maintains its lead and grows its shares, as the environment is about to get even more competitive

RECOVERY AND OPPORTUNITIES

Healthy growth set to continue, stimulated by higher standards of personal hygiene alongside ongoing product innovation

Sales of hand sanitiser slowing down, but will continue due to requirements of sanitiser stations in public places

E-commerce will continue to grow, boosted by online discount promotions

CATEGORY DATA

Beauty and Personal Care in Vietnam - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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