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Learn more17 pages, Jun 2018
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Natural and organic products continue to be a trend in Vietnam despite their higher prices. More and more consumers are starting to use natural and organic goods in order to protect their skin, after an increase in the number of scandals about beauty and personal care products containing toxic chemicals in the last few years.
Besides natural and organic products, there were numerous perfumed shower gels launched at the end of 2016. These products started to receive attention from Vietnamese consumers as people became more aware of the importance of their appearance in society.
Unilever Vietnam is famous for its leading brands in the bath and shower category, such as Lifebuoy bar soap and Dove body wash/shower gel. These brand names have been in the country for a long time and have become reliable names among most Vietnamese consumers.
In 2017, international companies continued to dominate bath and shower due to their wide distribution networks and strong financial capability. Moreover, since Vietnam has become a member of various international organisations, especially Trans-Pacific Partnership and APEC recently, these agreements will help to increase Vietnam's reputation in ASEAN and make it a more appealing country for foreign countries to invest in.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Bath and Shower industry in Vietnam with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Bath and Shower industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.
The Bath and Shower in Vietnam market research report includes:
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Why buy this report?
This industry report originates from Passport, our Beauty and Personal Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.