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Country Report

Bath and Shower in

Bath and Shower in Vietnam

17 pages, Jun 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Natural and organic products receive huge attention from Vietnamese consumers

Natural and organic products continue to be a trend in Vietnam despite their higher prices. More and more consumers are starting to use natural and organic goods in order to protect their skin, after an increase in the number of scandals about beauty and personal care products containing toxic chemicals in the last few years.

Perfumed shower gel starts to penetrate the country

Besides natural and organic products, there were numerous perfumed shower gels launched at the end of 2016. These products started to receive attention from Vietnamese consumers as people became more aware of the importance of their appearance in society.

COMPETITIVE LANDSCAPE

Unilever Vietnam maintains its category leadership

Unilever Vietnam is famous for its leading brands in the bath and shower category, such as Lifebuoy bar soap and Dove body wash/shower gel. These brand names have been in the country for a long time and have become reliable names among most Vietnamese consumers.

International companies continue to dominate sales

In 2017, international companies continued to dominate bath and shower due to their wide distribution networks and strong financial capability. Moreover, since Vietnam has become a member of various international organisations, especially Trans-Pacific Partnership and APEC recently, these agreements will help to increase Vietnam's reputation in ASEAN and make it a more appealing country for foreign countries to invest in.

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Bath and Shower Market Sample Report Bath and Shower Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Bath and Shower industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bath and Shower industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bath and Shower in Vietnam market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Bath and Shower in Vietnam?
What are the major brands in Vietnam?
How are sales of private label products evolving?
What is the importance of intimate washes in the overall category context?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Bath and Shower in Vietnam - Category analysis

HEADLINES

PROSPECTS

Natural and organic products receive huge attention from Vietnamese consumers

Perfumed shower gel starts to penetrate the country

COMPETITIVE LANDSCAPE

Unilever Vietnam maintains its category leadership

International companies continue to dominate sales

CATEGORY DATA

Table 1 Sales of Bath and Shower by Category: Value 2012-2017
Table 2 Sales of Bath and Shower by Category: % Value Growth 2012-2017
Table 3 Sales of Bath and Shower by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Bath and Shower: % Value 2013-2017
Table 5 LBN Brand Shares of Bath and Shower: % Value 2014-2017
Table 6 LBN Brand Shares of Premium Bath and Shower: % Value 2014-2017
Table 7 Forecast Sales of Bath and Shower by Category: Value 2017-2022
Table 8 Forecast Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 9 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022

Beauty and Personal Care in Vietnam - Industry Overview

EXECUTIVE SUMMARY

International brands remain dominant

Premium brands record healthy growth

Unilever continually plays an important role

Innovative products lead the market

Unauthorised parallel products limit growth in beauty and personal care

MARKET DATA

Table 10 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Bath and Shower in Vietnam

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Natural and organic products receive huge attention from Vietnamese consumers

Perfumed shower gel starts to penetrate the country

COMPETITIVE LANDSCAPE

Unilever Vietnam maintains its category leadership

International companies continue to dominate sales

Samples

Overview

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Table of Contents

Bath and Shower in Vietnam - Category analysis

HEADLINES

PROSPECTS

Natural and organic products receive huge attention from Vietnamese consumers

Perfumed shower gel starts to penetrate the country

COMPETITIVE LANDSCAPE

Unilever Vietnam maintains its category leadership

International companies continue to dominate sales

CATEGORY DATA

Beauty and Personal Care in Vietnam - Industry Overview

EXECUTIVE SUMMARY

International brands remain dominant

Premium brands record healthy growth

Unilever continually plays an important role

Innovative products lead the market

Unauthorised parallel products limit growth in beauty and personal care

MARKET DATA

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