Bath and Shower in Vietnam

PROSPECTS

Natural and organic products receive huge attention from Vietnamese consumers

Natural and organic products continue to be a trend in Vietnam despite their higher prices. More and more consumers are starting to use natural and organic goods in order to protect their skin, after an increase in the number of scandals about beauty and personal care products containing toxic chemicals in the last few years.

Perfumed shower gel starts to penetrate the country

Besides natural and organic products, there were numerous perfumed shower gels launched at the end of 2016. These products started to receive attention from Vietnamese consumers as people became more aware of the importance of their appearance in society.

COMPETITIVE LANDSCAPE

Unilever Vietnam maintains its category leadership

Unilever Vietnam is famous for its leading brands in the bath and shower category, such as Lifebuoy bar soap and Dove body wash/shower gel. These brand names have been in the country for a long time and have become reliable names among most Vietnamese consumers.

International companies continue to dominate sales

In 2017, international companies continued to dominate bath and shower due to their wide distribution networks and strong financial capability. Moreover, since Vietnam has become a member of various international organisations, especially Trans-Pacific Partnership and APEC recently, these agreements will help to increase Vietnam's reputation in ASEAN and make it a more appealing country for foreign countries to invest in.

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