Executive Summary

Jun 2019
PROSPECTS
Consumers continue to opt for cheaper brands

Despite the positive performance seen in 2018, sales were back to 2016 levels. Consumers continue adopting a rational approach under bath and shower, opting, in general, for cheaper brands.

Body wash/shower gel should continue gaining ground over the forecast period

Sales of body wash/shower gel posted strong performance in 2018, after a weak 2017. Sales have been positively affected by the wider availability of cheaper items, especially those under the plastic pouch format.

COMPETITIVE LANDSCAPE
Unilever remains the leader within bath and shower

Unilever managed to post good performance within the category. A wide portfolio of different brands enables the company to target different audiences within bath and shower, with Lux offering cheaper prices, while Dove is a more sophisticated option and Lifebuoy targeting those who seek antibacterial properties.

Natura Cosméticos and Colgate-Palmolive with similar performances

Natura Cosméticos ranked second in 2018, posting a strong performance during the year. Although having a price point that is relatively higher than many other mass brands, Natura’s products are mainly bought as a presentable item, especially bar soaps.

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Bath and Shower in Brazil

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Overview

Discover the latest market trends and uncover sources of future market growth for the Bath and Shower industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bath and Shower industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bath and Shower in Brazil market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Bath and Shower in Brazil?
  • What are the major brands in Brazil?
  • How are sales of private label products evolving?
  • What is the importance of intimate washes in the overall category context?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Bath and Shower in Brazil - Category analysis

HEADLINES

PROSPECTS

Consumers continue to opt for cheaper brands
Body wash/shower gel should continue gaining ground over the forecast period

COMPETITIVE LANDSCAPE

Unilever remains the leader within bath and shower
Natura Cosméticos and Colgate-Palmolive with similar performances

CATEGORY DATA

Table 1 Sales of Bath and Shower by Category: Value 2013-2018
Table 2 Sales of Bath and Shower by Category: % Value Growth 2013-2018
Table 3 Sales of Bath and Shower by Premium vs Mass: % Value 2013-2018
Table 4 NBO Company Shares of Bath and Shower: % Value 2014-2018
Table 5 LBN Brand Shares of Bath and Shower: % Value 2015-2018
Table 6 LBN Brand Shares of Premium Bath and Shower: % Value 2015-2018
Table 7 Forecast Sales of Bath and Shower by Category: Value 2018-2023
Table 8 Forecast Sales of Bath and Shower by Category: % Value Growth 2018-2023
Table 9 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2018-2023

Beauty and Personal Care in Brazil - Industry Overview

EXECUTIVE SUMMARY

Slow recovery of beauty and personal care sales in Brazil
Truck drivers’ strike severely hits sales during first half of 2018
Top three players competing head to head to take first spot
Innovation remains important to drive sales
Sales of beauty and personal care items to grow in the coming years

MARKET DATA

Table 10 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources