The emphasis on reducing plastic packaging and using more environmentally-friendly materials is expected to become more frequent amongst brands’ communications. Hectic lifestyles in the largest urban centres also favours a focus on products indicated for dry skin types due to constant exposure to external aggressors such as heat, sun, and pollution.
Sales of intimate soaps showed significant growth in Brazil in 2022. This increase was related to a greater awareness of and concern for intimate hygiene and care, as well as demand for specific products.
In 2022, smaller players, categorised under “others”, maintained a significant combined value share. Such smaller brands do not individually have national representation.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and talcum powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.See All of Our Definitions
This report originates from Passport, our Bath and Shower research and analysis database.
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