Sustainability will remain a significant trend in the coming years, with players looking to launch both refillable options and recycled packaging, appealing to the growing interest of consumers in leading an eco-friendly lifestyle. For example, the Nivea Ecorefill line of hand soap is a refillable option, selling a starter kit with three refill tabs.
Irish bathrooms were transformed into private wellness centres, with beauty salons and spas closed during 2020 and 2021. Combined with the inevitable stresses of lockdown and its gradual removal, bath additives performed well, and continued to post high retail value sales in 2022.
While there was limited new product development across all beauty-related categories during COVID-19, bath additives stood out as players on the landscape pursued innovation. This trend is anticipated to remain relevant heading into the forecast period.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and talcum powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.See All of Our Definitions
This report originates from Passport, our Bath and Shower research and analysis database.
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