With many new players entering the hand sanitiser space, liquid soap (which encompasses hand sanitiser) has expanded throughout 2020 in Ireland as a response to the pandemic. The hand sanitiser category welcomed new players such as Garnier, Purdy and Figg, and many local Irish players like Co.
During COVID-19, consumers returned to household name brands, carrying trusted reputations and justifiable safety and hygiene claims. In Ireland, Radox, Palmolive, Carex and Dove occupied the top four spots, making up for a combined share of 38% of Ireland’s bath and shower category.
Leading up to the pandemic, the bath and shower category in Ireland was experiencing high growth from Irish beauty and local products, as well as smaller indie players gaining in popularity, following the wider shift of consumer attitudes. COVID-19 has both set back and strengthened local and smaller players, as Irish consumers look to support their local businesses and seek out quality products.
In Ireland, 98% of bath and shower is mass. This means that while consumers now focus on holistic health and there could be an opportunity for the rise of bath additives and premium soaps, as this is a largely unserved niche.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Bath and Shower research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page