Bath and shower will register minimal constant value and volume growth over the forecast period, particularly as long as inflation remains high. That being said, premium products will perform better than mass products, as better-off consumers are not as sensitive to inflation.
Private label will continue to growth in popularity, particularly as long as inflation remains a concern. .
Rising inflation has put significant pressure on consumer purchasing power and this will likely continue to generate a great deal of price sensitivity over the forecast period. As a result, it is expected that more niche products such as bath additives and intimate hygiene will see muted growth, as there are not considered essential products.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and talcum powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.See All of Our Definitions
This report originates from Passport, our Bath and Shower research and analysis database.
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