Bath and shower is expected to see only moderate growth in retail volume terms over the forecast period. Some products such as bar soap and body powder could struggle due to an old fashioned image, with the latter also suffering due to health concerns over the long-term usage of these products.
Pharmacies is projected to remain the leading distribution channel for bath and shower benefiting from the increasing number of these outlets in the Kingdom and their wide variety of products. Additionally, these retailers are able to win over consumers through ongoing promotional campaigns and loyalty programmes, while they have also been investing in developing e-commerce and mobile apps.
While the COVID-19 pandemic was declared over in 2023 by the World Health Organisation it is likely that most consumers will continue to follow rigorous personal care routines over the forecast period. This should ensure that there remains a healthy demand for products such as liquid soap, body wash/shower gel and hand sanitisers.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and talcum powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.See All of Our Definitions
This report originates from Passport, our Bath and Shower research and analysis database.
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