Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Bath and Shower in

Bath and Shower in Saudi Arabia

19 pages, May 2018

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Harsh weather conditions and consumers’ health and hygiene awareness support bath and shower growth

Fluctuating weather conditions and humidity in Saudi Arabia as well as the spread of diseases and viruses especially with the influx of pilgrims from around the world have impacted consumers’ health and hygiene practices. Today, consumers in Saudi Arabia are aware of the importance of taking a shower, washing their hands on a regular basis as a means of protection against germs and bacteria.

Liquid format sees high growth

Liquid soap and body wash/shower gel are observing high growth supported by private label, local companies, promotional campaign, products variety, and packaging developments. Private label such as Panda launched its liquid soap in two formats Liquid Soap and Foaming Handwash in different scents providing consumers with low-priced, good-quality products.

Bar soap and body wash/shower gel reduce average unit price

Bar soap and body wash/shower gel have reduced the average unit price for bath and shower in Saudi Arabia. In terms of bar soap, key players are continuously promoting their multipacks with “buy 5 get 1 free” offers while the increase in private label and local companies further reduced prices.

COMPETITIVE LANDSCAPE

Binzagr Lever (Unilever Arabia) continues to lead bath and shower

Binzagr Lever (Unilever Arabia)’s well-established brands including Lux, Dove and Lifebuoy continue to enjoy high brand shares in bath and shower. The company continuously introduces new product ranges to satisfy consumer demand.

Supermarkets continues to lead bath and shower distribution

Thanks to the high number of supermarkets in Saudi Arabia, consumers can locate a supermarket in every neighbourhood where consumers can find a variety of bath and shower products. Moreover, most supermarkets provide weekly price reductions and deals which consumers find attractive.

Bath and shower companies continue to focus primarily on fragrance

Since the majority of consumers in Saudi Arabia, including both men and women, still prefer to choose bath and shower products based on their fragrance preference, smelling the product first before purchasing it, companies continue to focus primarily on fragrance, emphasising the fragrance on the product’s labelling and packaging as well as providing consumers with a wide variety of choice. Secondary added-value benefits of bath and shower products include antibacterial, moisturising, and natural.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Bath and Shower Market Sample Report Bath and Shower Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Bath and Shower industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bath and Shower industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bath and Shower in Saudi Arabia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Bath and Shower in Saudi Arabia?
What are the major brands in Saudi Arabia?
How are sales of private label products evolving?
What is the importance of intimate washes in the overall category context?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Want to find out more about this report?

Request more information

Bath and Shower in Saudi Arabia - Category analysis

HEADLINES

PROSPECTS

Harsh weather conditions and consumers’ health and hygiene awareness support bath and shower growth

Liquid format sees high growth

Bar soap and body wash/shower gel reduce average unit price

COMPETITIVE LANDSCAPE

Binzagr Lever (Unilever Arabia) continues to lead bath and shower

Supermarkets continues to lead bath and shower distribution

Bath and shower companies continue to focus primarily on fragrance

CATEGORY DATA

Table 1 Sales of Bath and Shower by Category: Value 2012-2017
Table 2 Sales of Bath and Shower by Category: % Value Growth 2012-2017
Table 3 Sales of Bath and Shower by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Bath and Shower: % Value 2013-2017
Table 5 LBN Brand Shares of Bath and Shower: % Value 2014-2017
Table 6 LBN Brand Shares of Premium Bath and Shower: % Value 2014-2017
Table 7 Forecast Sales of Bath and Shower by Category: Value 2017-2022
Table 8 Forecast Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 9 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022

Beauty and Personal Care in Saudi Arabia - Industry Overview

EXECUTIVE SUMMARY

Increasing number of negative factors curb market development

Social media influences demand for beauty and personal care products

Dermocosmetics and private label emerge in beauty and personal care

More natural ingredients will be part of beauty and personal care future

Uncertainty undermines expansion of beauty specialist retailers

MARKET DATA

Table 10 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Bath and Shower in Saudi Arabia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Harsh weather conditions and consumers’ health and hygiene awareness support bath and shower growth

Liquid format sees high growth

Bar soap and body wash/shower gel reduce average unit price

COMPETITIVE LANDSCAPE

Binzagr Lever (Unilever Arabia) continues to lead bath and shower

Supermarkets continues to lead bath and shower distribution

Bath and shower companies continue to focus primarily on fragrance

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Bath and Shower in Saudi Arabia - Category analysis

HEADLINES

PROSPECTS

Harsh weather conditions and consumers’ health and hygiene awareness support bath and shower growth

Liquid format sees high growth

Bar soap and body wash/shower gel reduce average unit price

COMPETITIVE LANDSCAPE

Binzagr Lever (Unilever Arabia) continues to lead bath and shower

Supermarkets continues to lead bath and shower distribution

Bath and shower companies continue to focus primarily on fragrance

CATEGORY DATA

Beauty and Personal Care in Saudi Arabia - Industry Overview

EXECUTIVE SUMMARY

Increasing number of negative factors curb market development

Social media influences demand for beauty and personal care products

Dermocosmetics and private label emerge in beauty and personal care

More natural ingredients will be part of beauty and personal care future

Uncertainty undermines expansion of beauty specialist retailers

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports