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Country Report

Bath and Shower in

Bath and Shower in India

18 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Bar soap continues to dominate bath and shower

Bar soap remained by far the largest category within bath and shower in India in 2017. Although the category has reached a certain level of maturity, alternatives such as body wash/shower gel are yet to have a significant impact due to their higher prices; most mass consumers buy bar soap due to its low price.

Body wash/shower gel is trying to become established in India

Body wash/shower gel is slowly becoming established in bath and shower in India; however, it faces strong competition from bar soap. The main challenge for such products is their higher prices compared with bar soap.

Premiumisation picks up within bath and shower

The premiumisation trend increased significantly within bath and shower in India during the review period. The rising aspirations of Indian consumers due to higher incomes and economic opportunities over the review period led to demand for premium bath and shower offerings.

COMPETITIVE LANDSCAPE

Hindustan Unilever continues to lead bath and shower

Hindustan Unilever continued to lead bath and shower in India in value terms in 2017, owing to its strong portfolio of brands across bar soap, talcum powder, body wash/shower gel and liquid soap. The company has well-established brands such as Lifebuoy, Lux, Dove, Pears, Hamam and Pond's, amongst others, at different price points, to cater to the masses as well as aspirational consumers.

Patanjali Ayurved expands its retail presence

Patanjali Ayurved continued to post growth in the mature bath and shower category during 2017. The major reason was the expansion of the company’s distribution network through both physical stores and an online presence.

Launches follow the premiumisation trend

The trend of launching products containing multiple value-added benefits in bath and shower was on the rise over the review period. Prominent examples of this trend include brands such as Dove Go Fresh Nourishing Body Wash, Lifebuoy Lemon Fresh Body Wash, Nivea for Men Vitality Fresh Shower Gel and Dove Gentle Exfoliating Body Wash.

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Samples

Bath and Shower Market Sample Report Bath and Shower Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Bath and Shower industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bath and Shower industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bath and Shower in India market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Bath and Shower in India?
What are the major brands in India?
How are sales of private label products evolving?
What is the importance of intimate washes in the overall category context?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Bath and Shower in India - Category analysis

HEADLINES

PROSPECTS

Bar soap continues to dominate bath and shower

Body wash/shower gel is trying to become established in India

Premiumisation picks up within bath and shower

COMPETITIVE LANDSCAPE

Hindustan Unilever continues to lead bath and shower

Patanjali Ayurved expands its retail presence

Launches follow the premiumisation trend

CATEGORY DATA

Table 1 Sales of Bath and Shower by Category: Value 2012-2017
Table 2 Sales of Bath and Shower by Category: % Value Growth 2012-2017
Table 3 Sales of Bath and Shower by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Bath and Shower: % Value 2013-2017
Table 5 LBN Brand Shares of Bath and Shower: % Value 2014-2017
Table 6 Forecast Sales of Bath and Shower by Category: Value 2017-2022
Table 7 Forecast Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 8 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022

Beauty and Personal Care in India - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care registers a strong performance in 2017

The impact of the implementation of Goods and Services Tax (GST)

Product innovation and customisation set to increase consumption in the future

Bath and shower and hair care will continue to dominate in value terms

Demand is expected to remain strong over the forecast period

MARKET DATA

Table 9 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Bath and Shower in India

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Bar soap continues to dominate bath and shower

Body wash/shower gel is trying to become established in India

Premiumisation picks up within bath and shower

COMPETITIVE LANDSCAPE

Hindustan Unilever continues to lead bath and shower

Patanjali Ayurved expands its retail presence

Launches follow the premiumisation trend

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Bath and Shower in India - Category analysis

HEADLINES

PROSPECTS

Bar soap continues to dominate bath and shower

Body wash/shower gel is trying to become established in India

Premiumisation picks up within bath and shower

COMPETITIVE LANDSCAPE

Hindustan Unilever continues to lead bath and shower

Patanjali Ayurved expands its retail presence

Launches follow the premiumisation trend

CATEGORY DATA

Beauty and Personal Care in India - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care registers a strong performance in 2017

The impact of the implementation of Goods and Services Tax (GST)

Product innovation and customisation set to increase consumption in the future

Bath and shower and hair care will continue to dominate in value terms

Demand is expected to remain strong over the forecast period

MARKET DATA

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