Over the forecast period, body wash/shower gel brands are likely to leverage e-commerce through quick commerce platforms and online marketplaces to make their offering more widely accessible. With mobile internet penetration set to reach close to 72% by 2027, the reach of quick commerce platforms and online marketplaces across both rural and urban areas is expected to increase further, allowing consumers easy accessibility to body wash/shower gel in the coming years.
Indian consumers are becoming more aware of environmental issues, and bath and shower products with less plastic waste and non-chemical ingredients are therefore expected to see increased attention in the coming years. Players are increasingly building green infrastructure to limit carbon emissions, and are further expected to increasingly focus on packaging in a bid to reduce plastic waste and offer solutions that are more environmentally friendly.
The premiumisation trend is set to accelerate further within bath and shower in India in the coming years. The rising aspirations of Indian consumers due to increasing income levels and economic opportunities over the forecast period will encourage more consumers to demand premium bath and shower offerings.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and talcum powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Bath and Shower research and analysis database.
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