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Learn moreJun 2020
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Consumers in India continued to embrace healthy lifestyles in 2019, which led to growing demand for natural and herbal bath and shower products. Consumers notably embraced herbal soaps in 2019 due to rising awareness of the potential ill effects of regular soap.
Body wash/shower gel continued to enjoy strong growth in popularity in 2019 due to rising availability and greater consumer exposure to these products. In addition to ease of use over traditional soaps, consumers also believe bar soap dries out the skin by stripping it of moisture due to the presence of sodium hydroxide.
Hindustan Unilever maintained its outright lead in bath and shower in 2019 and extended it portfolio further through the launch of new variants. For example, the company introduced Liril body wash and bar soap variants with a strong freshness proposition.
Sales of bath and shower are now expected to grow by 2% in 2020 in 2019 constant value terms in light of the impact of COVID-19. This compares favourably to an expected 2% rise forecast for 2020 during research conducted at the end of 2019 before the spread of COVID-19.
The most affected products of the COVID-19 pandemic in 2020 are likely to be bar soap due to its role in preventing the spread of the virus and greater hand washing. However, liquid soap is likely to see the strongest surge.
In the wake of the COVID-19 pandemic, demand is likely to normalise in bath and shower value sales at constant 2019 prices to an extent by 2021. However, the population is likely to remain concerned about maintaining greater hygiene regimes and may well maintain more frequent hand washing over 2021.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Bath and Shower industry in India with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Bath and Shower industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.
The Bath and Shower in India market research report includes:
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Why buy this report?
This industry report originates from Passport, our Beauty and Personal Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.