Intimate washes has the potential for stronger growth locally, as the topic of intimate hygiene is still considered taboo in many cultures, leading to low awareness and adoption of related products. However, as society becomes more open to discussing intimate hygiene and related products, there is an opportunity for growth in this category.
The United Arab Emirates is a luxury hub, so it is no surprise that premium bar soap has been gaining in popularity among consumers who seek indulgent and high-quality products. These products often feature unique and premium ingredients, exquisite scents, and elegant packaging.
The United Arab Emirates is home to a growing number of local soap brands, which are differentiated by their use of natural ingredients and unique scents that reflect the region's culture and traditions. Many of these soaps are handmade in small batches using traditional methods, such as cold processing, and they often feature locally-sourced ingredients such as camel milk, date palm, and frankincense.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and talcum powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.See All of Our Definitions
This report originates from Passport, our Bath and Shower research and analysis database.
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