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Country Report

Bath and Shower in

Bath and Shower in the United Arab Emirates

18 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Strong presence of price promotions throughout the distribution channels

Although bath and shower recorded a slowdown in current value growth in 2017 owing to reduced consumer confidence, consumers benefited from special offers on value-driven products. These offers were available throughout the year, and quite often in hypermarkets and supermarkets.

Consumers have regular hygiene practices due to the hot and humid desert climate

Categories such as body wash/shower gel and liquid soap continued to record current value growth in 2017, as consumers used these products much more than bar soap, which recorded a decline. Liquid soap and body wash/shower gel are becoming popular as consumers consider such products as the norm, more convenient as they can be used by multiple people and as offering better value for money.

Preference for skin health products on the rise

Whilst most consumers focus on the antibacterial properties of products within bar soap and liquid soap, some experience dry skin due to their use of hand washes. Therefore, natural ingredients within body wash/shower gel have proven to be successful.

COMPETITIVE LANDSCAPE

Unilever Gulf continues to lead bath and shower

Globally known multinationals dominate bath and shower

Mass brands have a higher share than premium products within bath and shower

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Samples

Bath and Shower Market Sample Report Bath and Shower Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Bath and Shower industry in United Arab Emirates with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bath and Shower industry in United Arab Emirates, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bath and Shower in United Arab Emirates market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Bath and Shower in United Arab Emirates?
What are the major brands in United Arab Emirates?
How are sales of private label products evolving?
What is the importance of intimate washes in the overall category context?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Bath and Shower in the United Arab Emirates - Category analysis

HEADLINES

PROSPECTS

Strong presence of price promotions throughout the distribution channels

Consumers have regular hygiene practices due to the hot and humid desert climate

Preference for skin health products on the rise

COMPETITIVE LANDSCAPE

Unilever Gulf continues to lead bath and shower

Globally known multinationals dominate bath and shower

Mass brands have a higher share than premium products within bath and shower

CATEGORY DATA

Table 1 Sales of Bath and Shower by Category: Value 2012-2017
Table 2 Sales of Bath and Shower by Category: % Value Growth 2012-2017
Table 3 Sales of Bath and Shower by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Bath and Shower: % Value 2013-2017
Table 5 LBN Brand Shares of Bath and Shower: % Value 2014-2017
Table 6 LBN Brand Shares of Premium Bath and Shower: % Value 2014-2017
Table 7 Forecast Sales of Bath and Shower by Category: Value 2017-2022
Table 8 Forecast Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 9 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022

Beauty and Personal Care in the United Arab Emirates - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care has a sluggish year in 2017

Availability of organic, natural ingredients and free-from products increases

Sales in the United Arab Emirates dominated by international players

The popularity of social media influencers increases, with paid influencers needing a government licence beginning in 2018

While uncertainty persists, stability is expected in a more mature market during the forecast period

MARKET DATA

Table 10 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Bath and Shower in the United Arab Emirates

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Strong presence of price promotions throughout the distribution channels

Consumers have regular hygiene practices due to the hot and humid desert climate

Preference for skin health products on the rise

COMPETITIVE LANDSCAPE

Unilever Gulf continues to lead bath and shower

Globally known multinationals dominate bath and shower

Mass brands have a higher share than premium products within bath and shower

Samples

Overview

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Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Bath and Shower in the United Arab Emirates - Category analysis

HEADLINES

PROSPECTS

Strong presence of price promotions throughout the distribution channels

Consumers have regular hygiene practices due to the hot and humid desert climate

Preference for skin health products on the rise

COMPETITIVE LANDSCAPE

Unilever Gulf continues to lead bath and shower

Globally known multinationals dominate bath and shower

Mass brands have a higher share than premium products within bath and shower

CATEGORY DATA

Beauty and Personal Care in the United Arab Emirates - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care has a sluggish year in 2017

Availability of organic, natural ingredients and free-from products increases

Sales in the United Arab Emirates dominated by international players

The popularity of social media influencers increases, with paid influencers needing a government licence beginning in 2018

While uncertainty persists, stability is expected in a more mature market during the forecast period

MARKET DATA

SOURCES

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