Bath and shower is predicted to record positive but slow retail volume and value (constant 2022 prices) growth over the forecast period. Further increases in average unit prices are expected over the short term, at least in 2023, which should push value sales.
Overall, bath and shower retail volume sales are set to remain higher than the 2019 pre-pandemic year level through the forecast period. Bath additives and liquid soap remain popular and their demand trajectories are set to be positive, but stabilise as the pandemic effect ends and consumers are less concerned about contracting COVID-19.
Sustainability is expected to remain a strong trend in bath and shower during the forecast period. Microplastic, recyclable, organic, natural, renewable energy and recycled are set to remain watchwords.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and talcum powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Bath and Shower research and analysis database.
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