Competitive Landscape
Unilever's Local Acquisition Reshapes Leading Market Positions
The bath and shower retail landscape in Côte d'Ivoire in 2025 remains moderately concentrated, led by Unilever Cl (Pty) Ltd with a 43% market share and Unilever Côte d'Ivoire SA with 15%. However, this concentration masks significant structural changes as Unilever sold 100% of its Ivorian subsidiary to the local consortium SDTM CI (Groupe Carré d'Or) in 2025, marking a major shift from global to local ownership.
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Overview:
Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Côte d'Ivoire with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Côte d'Ivoire, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bath and Shower in Côte d'Ivoire report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bath and Shower in Côte d'Ivoire?
- Which are the leading brands in Côte d'Ivoire?
- How are products distributed in Côte d'Ivoire?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Bath and Shower in Côte d'Ivoire - Category analysis
Key Data Insights
Bath and Shower Summary
Strong Local Brand Growth Driven by Consumer Lifestyle and Digital Engagement
Palmafrique's Natural Soap Leads Bar Soap Dominance through Local Authenticity
Rapid Growth Driven by Digital Buzz and Versatility
Natural Ingredients and Digital Influence Drive Market Expansion
Bar Soap Retains Dominance While Liquid Soap Leads Growth
Unilever's Local Acquisition Reshapes Leading Market Positions
Small Local Grocers and Supermarkets Lead Offline Retail Channels with Evolving Dynamics
E-Commerce Fuels Growth for Natural and Artisanal Bath Products
Beauty and Personal Care in Côte d'Ivoire - Industry Overview
2025 Developments
Key Data Insights
Consumer Spending Growth and Digital Engagement Propel Market Expansion
Bath and Shower Leads in Value, While Depilatories Shows Dynamic Growth
Ivorian Brands Champion Inclusivity and Clean Beauty to Capture Loyalty
Ivorian Brands Leverage Digital Channels to Boost Growth and Loyalty
Local Ingredient-Focused Products Accelerate Growth in Colour Cosmetics, Oral Care Becomes Largest
Health-Conscious and Sustainable Preferences Reshape Product Innovation and Business Models
Leading Companies Consolidate Positions through Local Partnerships and Functional Focus
Large Retailers and Social Commerce Drive Growth
Country Reports Disclaimer
The following categories and subcategories are included:
Bath and Shower
- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
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- Intimate Washes
- Intimate Wipes
- Liquid Soap
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and body powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a giftset these products are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bath and Shower research and analysis database.
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