Bath and shower will face further decline in retail volume terms over the forecast period as demand patterns normalise post-pandemic. Bar soap is by far the most dominant bath and shower product used in Uruguay but consumption is predicted to decline after the surge in hand and body washing in recent years.
Supermarkets are projected to maintain their relevance in bath and shower as the main distribution channel where they are purchased by all consumer groups. Supermarkets, such as Devoto, Disco, Tata and Tienda Inglesa, are available to almost the entire population and are the easiest way to distribute mass bath and shower products in Uruguay.
During the review period, there was a marked rise in environmental awareness amongst Uruguayan consumers, as scientific proof of global warming and the potential effects of rising temperatures on the planet was reported. In addition, growing consumer awareness of chemicals in beauty and personal care products and their negative health impact has stimulated further interest in product ingredients, processing and supply chain traceability.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Uruguay, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and talcum powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Bath and Shower research and analysis database.
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