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Bath and Shower in Malaysia

May 2021
USD 990
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Overview:

Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Bath and Shower industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Bath and Shower in Malaysia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Bath and Shower in Malaysia?
  • Which are the leading brands in Malaysia?
  • How are products distributed in Malaysia?
  • To what extent is e-commerce changing the retail environment and consumer demand?
  • How are sales of mass versus premium beauty products evolving?
  • Which products are seeing rising demand in the wake of COVID-19?
  • Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
  • How is the macroeconomic environment shaping demand?
  • Where is future growth expected to be most dynamic?

Bath and Shower in Malaysia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Liquid soap is star performer in 2020 as pandemic results in panic buying of products with antibacterial properties
Home seclusion sees greater demand for body wash/shower gel benefiting from stringent cleaning and pampering trends
Further consolidation amongst leading names in 2020

RECOVERY AND OPPORTUNITIES

Stronger performance predicted for bath and shower due to heightened hygiene awareness amongst Malaysians, offering further room for expansion
E-commerce given boost by pandemic with further potential for growth due to online exclusive promotions
Further potential for dermocosmetics bath and shower to expand despite consolidated landscape

CATEGORY DATA

Table 1 Sales of Bath and Shower by Category: Value 2015-2020 Table 2 Sales of Bath and Shower by Category: % Value Growth 2015-2020 Table 3 Sales of Bath and Shower by Premium vs Mass: % Value 2015-2020 Table 4 NBO Company Shares of Bath and Shower: % Value 2016-2020 Table 5 LBN Brand Shares of Bath and Shower: % Value 2017-2020 Table 6 LBN Brand Shares of Premium Bath and Shower: % Value 2017-2020 Table 7 Forecast Sales of Bath and Shower by Category: Value 2020-2025 Table 8 Forecast Sales of Bath and Shower by Category: % Value Growth 2020-2025 Table 9 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2020-2025

Beauty and Personal Care in Malaysia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care
COVID-19 country impact
Company response
Retailing shift
What next for beauty and personal care?
Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025 Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025

MARKET DATA

Table 10 Sales of Beauty and Personal Care by Category: Value 2015-2020 Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020 Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020 Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020 Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020 Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020 Table 16 Distribution of Beauty and Personal Care by Format: % Value 2015-2020 Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2020 Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025 Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources
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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Bath and Shower research and analysis database.

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