As well as focusing on their physical health, consumers are also increasingly focusing on their mental health and wellbeing, with bath and shower seen to have some potential for growth in this area. In line with this, some new product development is expected to focus on the addition of new ingredients like aromatic essential oils or perfumes, with products such as these already becoming increasingly popular in bath and shower.
Inflationary pressures are expected to continue being felt by consumers in Malaysia, at least in the early part of the forecast period. This will lead to tightening budgets and consumers looking to reduce their spending on non-necessities.
Many brands, especially within the men’s bath and shower range, are focusing on offering more 3-in-1 products as they look to tap into the growing demand for convenience. Clear Men, for example, unveiled its Clear Men 3-in-1 Body Wash and Shampoo in 2022 in variants including Active Cool and Active Clean.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and talcum powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.See All of Our Definitions
This report originates from Passport, our Bath and Shower research and analysis database.
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