Increased consumer awareness of the importance of personal hygiene and a rising focus on physical health and well-being since the start of the pandemic greatly boosted sales of bath and shower products in Turkey in 2020. Public health specialists’ recommendation of showering daily, or at least every other day, as a personal hygiene measure against COVID-19 had a positive effect overall in bath and shower.
Turkey's Energy and Natural Resources Minister Fatih Donmez launched a new domestically-produced hand sanitiser under the brand name BOREL in April 2020. With ingredients such as boron, ethyl alcohol, glycerin, aloe vera, tea tree oil and lavender, BOREL reportedly keeps hands moisturised while avoiding any dermatological problems.
While the leading players Evyap Sabun Yag Gliserin and Colgate-Palmolive maintained their positions within bath and shower in 2020, private label continued to gain ground as a result of the increasing numbers of chained retailers such as Migros and Carrefour offering their own labels in an effort to meet consumer demand for better-value products.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Bath and Shower research and analysis database.
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