Hygiene is set to remain a priority, as consumers look to maintain new or enhanced cleanliness standards. As a result, bath and shower is projected to see a strong growth performance in retail volume and value (constant 2022 prices) terms over the forecast period.
The wellness trend, which is expected to centre on improving consumers’ mental and physical state, not just their appearance, is predicted to continue as a sales driver in bath and shower over the forecast period. Companies are set to introduce new product lines designed to help consumers feel their best, such as body washes and lotions infused with essential oils.
The use of upcycled or biodegradable ingredients, waterless and no-rinse products are expected to drive retail value growth in bath and shower over the forecast period. In line with sustainability trends, consumers are likely to be increasingly concerned about the amount of plastic packaging that products like body wash/shower gel or liquid soap use.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and talcum powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.See All of Our Definitions
This report originates from Passport, our Bath and Shower research and analysis database.
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