Consumers in Israel are expected to face continued pressure on their wallets as prices are set to rise again in 2023. While Unilever has been unable to raise prices in major supermarkets, an agreement on price increases is likely to be reached in 2023, leading to the return of Unilever products to shelves.
Body powder is projected to experience significant negative value (at constant 2022 prices) and volume sales growth over the forecast period due to Johnson & Johnson Inc's announcement that it will discontinue the sale of baby talcum powder, one of the strongest products in bath and shower. This move is anticipated to have a significant impact on the competitive landscape of body powder, as the company has been a key player in this space for many years.
Following a spike in value sales during the COVID-19 pandemic, liquid soap experienced a decline in 2021. However, in 2022 and throughout the forecast period, liquid soap value sales (at constant 2022 prices) are expected to stabilise and continue to grow, albeit at a slowing rate.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and talcum powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Bath and Shower research and analysis database.
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