Despite the economic crisis and inflation, the Tunisian bath and shower gel category benefited from the significant presence of imported brands from several countries such as Johnson & Johnson’s liquid soap, Le Petit Marseillais Gel Douche, and Unilever’s Pure line.
Liquid soap is a relatively new product on the Tunisian market, having only been launched a few years ago, and it is seeing high demand from Tunisian consumers. The health crisis in 2021 due to COVID-19 was an important driver of sales as more Tunisians turned to liquid soap as it is often perceived as more hygienic given that each user can dispense an individual dose when required.
Private label bath and shower is expanding and becoming more widely available in Tunisia in line with the expansion of modern grocery retailing channels. Many private label products that are currently present in the country include those by Carrefour, Géant, and Monoprix.
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Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and talcum powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.See All of Our Definitions
This report originates from Passport, our Bath and Shower research and analysis database.
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