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Country Report

Bath and Shower in

Bath and Shower in Japan

18 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Growing focus on in-bath skin moisturising

Skin hydration/moisturising continues to be a key focus, especially in body wash. Customers are more aware that the body dehydrates when taking a shower or a bath and recognise the importance of skin moisturising afterwards.

Foam-type body wash and liquid soap shows a gradual increase

Towards the end of the review period, foam-type body wash and liquid soap products were launched by various manufacturers, and more products with a line-up of both liquid and foam types were seen.

Bath additives continues to add value leading to unit price increase

Despite the continuing busy lifestyles, many people still seek relaxation or stress relief by taking baths, and therefore make the effort to secure the time. Especially among women, taking a bath is also thought to be good for boosting metabolism and is often squeezed into their busy daily routines for healthy living.

COMPETITIVE LANDSCAPE

Kao Corp continues to lead bath and shower

Kao Corp offers wide product lines and is especially strong in body wash/shower gel with its Bioré U brand leading sales. Bioré U has a long-established strong presence in bath and shower in Japan.

Lion Corp shows the strongest value share growth

Lion Corp enjoyed strong growth in 2017 following the success of its new body wash brand, Hadakara, launched in 2016. After its initial success, the company has continued to add new products under the brand to expand the product line-up.

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Bath and Shower Market Sample Report Bath and Shower Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Bath and Shower industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bath and Shower industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bath and Shower in Japan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Bath and Shower in Japan?
What are the major brands in Japan?
How are sales of private label products evolving?
What is the importance of intimate washes in the overall category context?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Bath and Shower in Japan - Category analysis

HEADLINES

PROSPECTS

Growing focus on in-bath skin moisturising

Foam-type body wash and liquid soap shows a gradual increase

Bath additives continues to add value leading to unit price increase

COMPETITIVE LANDSCAPE

Kao Corp continues to lead bath and shower

Lion Corp shows the strongest value share growth

CATEGORY DATA

Table 1 Sales of Bath and Shower by Category: Value 2012-2017
Table 2 Sales of Bath and Shower by Category: % Value Growth 2012-2017
Table 3 Sales of Bath and Shower by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Bath and Shower: % Value 2013-2017
Table 5 LBN Brand Shares of Bath and Shower: % Value 2014-2017
Table 6 LBN Brand Shares of Premium Bath and Shower: % Value 2014-2017
Table 7 Forecast Sales of Bath and Shower by Category: Value 2017-2022
Table 8 Forecast Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 9 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022

Beauty and Personal Care in Japan - Industry Overview

EXECUTIVE SUMMARY

Continued growth supported by tourists and stable domestic demand

Success continues to be seen in products with added value or unique positioning

Domestic players continue to lead beauty and personal care

Innovative anti-ageing skin care products put a focus on efficacy

Positive growth forecast from continuation of existing trends

MARKET DATA

Table 10 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Bath and Shower in Japan

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Growing focus on in-bath skin moisturising

Foam-type body wash and liquid soap shows a gradual increase

Bath additives continues to add value leading to unit price increase

COMPETITIVE LANDSCAPE

Kao Corp continues to lead bath and shower

Lion Corp shows the strongest value share growth

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Bath and Shower in Japan - Category analysis

HEADLINES

PROSPECTS

Growing focus on in-bath skin moisturising

Foam-type body wash and liquid soap shows a gradual increase

Bath additives continues to add value leading to unit price increase

COMPETITIVE LANDSCAPE

Kao Corp continues to lead bath and shower

Lion Corp shows the strongest value share growth

CATEGORY DATA

Beauty and Personal Care in Japan - Industry Overview

EXECUTIVE SUMMARY

Continued growth supported by tourists and stable domestic demand

Success continues to be seen in products with added value or unique positioning

Domestic players continue to lead beauty and personal care

Innovative anti-ageing skin care products put a focus on efficacy

Positive growth forecast from continuation of existing trends

MARKET DATA

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