Of the many alterations in consumer spending caused by COVID-19, the rapid surge in demand for preventative health and hygiene products stands out within consumer packaged goods. While products such as hand soaps and hand sanitisers saw a spike in growth to historic levels, similar hygiene products within bath and shower such as body wash/shower gels and intimate washes experienced a strong year as well.
As mentioned above, hand sanitisers stood out in 2020 as one of the bath and shower products that experienced unprecedented growth. Prior to the pandemic, hand sanitisers was a product category experiencing a mild decline at the hands of an expanding liquid soap market that featured a growing segment of disruptive, ingredient-focused brands such as Dr.
An opportunity that has arisen in bath and shower due to the COVID-19 pandemic has been the increased amount of time spent in the home. With consumers spending more time at home due to social distancing measures, bath and shower products, namely bath additives, have emerged as a popular option for consumers to engage more with at-home experiences.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This report originates from Passport, our Bath and Shower research and analysis database.
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