Executive Summary

Jun 2019
PROSPECTS
Most interest and events are in body wash/shower gel

Apart from being the biggest single category within bath and shower, body wash/shower gel also shows the most vitality. It reaps the most consumer interest, launches the most products and sees new innovations.

Showering overtakes bathing as a concept

Bathtubs were the standard for every Croatian household until recently. Modern lifestyles changed this rapidly: a lack of time for bathing has led to the introduction of showers as a quicker and more convenient solution.

Products with added-value sell better

Users of bath and shower products increasingly expect multiple benefits from one product. Manufacturers have spoiled them to the point that added functionality is the new normal.

COMPETITIVE LANDSCAPE
Leading multinationals set the pace

Throughout the review period the competitive situation in bath and shower was fairly stable, with the leading trio of multinationals carving out share amongst themselves. Unilever Croatia, Colgate-Palmolive Co and Beiersdorf (Croatia) were at the front of the field in value terms in 2018.

Local companies shoot for niches

Luckily for local manufacturers, the soap-making process does not require elaborate high-tech procedures. Because of this, bath and shower is one of the first choices when starting a new beauty and personal care company.

A good environment for economy brands

Daily use of bath and shower products creates a level of consumption which sometimes makes consumers rethink their spending. This opens the door for economy brands and private label.

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Bath and Shower in Croatia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Bath and Shower industry in Croatia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bath and Shower industry in Croatia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bath and Shower in Croatia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Bath and Shower in Croatia?
  • What are the major brands in Croatia?
  • How are sales of private label products evolving?
  • What is the importance of intimate washes in the overall category context?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Bath and Shower in Croatia - Category analysis

HEADLINES

PROSPECTS

Most interest and events are in body wash/shower gel
Showering overtakes bathing as a concept
Products with added-value sell better

COMPETITIVE LANDSCAPE

Leading multinationals set the pace
Local companies shoot for niches
A good environment for economy brands

CATEGORY DATA

Table 1 Sales of Bath and Shower by Category: Value 2013-2018
Table 2 Sales of Bath and Shower by Category: % Value Growth 2013-2018
Table 3 Sales of Bath and Shower by Premium vs Mass: % Value 2013-2018
Table 4 NBO Company Shares of Bath and Shower: % Value 2014-2018
Table 5 LBN Brand Shares of Bath and Shower: % Value 2015-2018
Table 6 LBN Brand Shares of Premium Bath and Shower: % Value 2015-2018
Table 7 Forecast Sales of Bath and Shower by Category: Value 2018-2023
Table 8 Forecast Sales of Bath and Shower by Category: % Value Growth 2018-2023
Table 9 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2018-2023

Beauty and Personal Care in Croatia - Industry Overview

EXECUTIVE SUMMARY

Growth continues, but at a slower pace
Natural ingredients and no preservatives are important
The rise of local players
Bloggers and influencers shape new product launches
Moderate value growth is expected

MARKET DATA

Table 10 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources