Overall volume sales of bath and shower products are expected to see little change over the forecast period, although value sales will grow at a slightly stronger pace as unit prices rise. For example, bath additives is a category that has recorded strong interest since the start of the COVID-19 pandemic as more consumers indulged in home wellness and spa products, taking more time to relax while secluded at home.
During the pandemic, Croatian consumers shopped more in local stores and online via the internet. Thanks to the possibility of buying online, e-commerce eliminated the health risks that came with frequent visits to shopping centres and crowded supermarkets.
The overall shift towards eco-friendly products that emerged in the review period will gain momentum in the years ahead. Simple, improved formulations and growing environmental awareness, including the use of less packaging, are expected to boost sales of bar soap over the forecast period.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and talcum powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.See All of Our Definitions
This report originates from Passport, our Bath and Shower research and analysis database.
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