The health and wellbeing trend is expected to continue to drive the demand for bath and shower products. As demand for products that improve health, fitness, nutrition, beauty, sleep, and mindfulness continues to grow, consumers are paying more attention to relaxation.
With the pandemic under control, the demand for hand sanitisers is expected to fall sharply, as consumers no longer fear infection. The use of hand sanitisers is projected to drop to pre-pandemic levels, with very little change expected over the forecast period.
While the premium segment rebounded swiftly in 2022, sales are expected to slow down due to a somewhat bleak economic forecast in 2023. Consumers are likely to opt for mass bath and shower products, which allow them to try different products and brands.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Czech Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and talcum powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.See All of Our Definitions
This report originates from Passport, our Bath and Shower research and analysis database.
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