The forecast period is expected to see bar soap continue to struggle to attract the attention of consumers, with rising interest in liquid soap and body wash/shower gel set to continue undermining demand for bar soap. With consumer interest shifting away from bar soap, the variety of brands present in the category is diminishing and these products are becoming harder to find on the shelves of supermarkets, discounters and supermarkets.
Organic bath and shower products are expected to continue attracting the attention of consumers during the forecast period, although it is unlikely that organic products will emerge from their current niche status to enter the mainstream before the end of the forecast period. The consumer base for organic beauty and personal care products is quite limited generally as few Romanians are interested in such products, not least due to their much higher prices than standard non-organic mainstream products.
The importance of e-commerce as a retail distribution channel for bath and shower is expected to continue growing over the forecast period as increasing numbers of local people rely on e-commerce for a wide range of everyday goods. In particular, consumers are expected to turn to e-commerce as a source of unusual and fringe products that are not always available in stores.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and talcum powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Bath and Shower research and analysis database.
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