After a peak need for antibacterial products during the era of COVID-19, leading to atypically boosted consumer interest, this trend has now died down. What remains is a polarised consumer interest, between those who no longer have an interest in antibacterial features, and whose assume products should have antibacterial features as standard.
Due to the ongoing high inflation and its consequences on consumers’ budget, economy brands are expected to see a more positive trend in volume growth, as consumers will increase their search for economy options which fit squeezed household budgets. Private labels are also expected to expand into the category, with Walmart the best-known name in this area in Guatemala in this sense.
Guatemala has one of the most robust traditional channels of the central American region. Indeed, according to industry sources, for certain categories of beauty and personal care, including bath and shower, the traditional channel remains important due to the affordability and accessibility of essential daily products.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and talcum powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.See All of Our Definitions
This report originates from Passport, our Bath and Shower research and analysis database.
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