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Country Report

Bath and Shower in

Bath and Shower in Costa Rica

18 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Value for money products continue to emerge alongside added-value alternatives

As the increasing offer of imported brands continues to intensify competition within bath and shower in Costa Rica, a broader base of value for money products (including the ongoing expansion of Walmart’s private label line Equate) continued to compete for purchases from mid-income consumers. Such products competed based on availability, price and the promotion of appealing functional ingredients.

Appealing packaging, convenience and multiple performance claims set the pace

The number of brands, including quality options, continued to increase rapidly within bath and shower in Costa Rica during 2017, as products became more complex and specific amid rising specialisation and segmentation from major players. In this context, there were more-specialised body washes and shower gels targeted at particular consumer groups (such as men), which proved a successful strategy in the further development of more-affordable presentations, such as in bar soaps.

Additional segmentation and further promotion of natural formulations expected over the forecast period

As the rising number of bath and shower brands tries to differentiate from the wide range of options available to consumers, lines capable of targeting mid/higher-income local consumers are expected to increase their focus on the further development of more-natural formulations. Major players are anticipated to continue leveraging on providing a more-positive perception with regard to the performance of such products based on personal and environmental benefits.

COMPETITIVE LANDSCAPE

Traditional international players remain ahead in value terms

International manufacturers Colgate-Palmolive and Unilever de Centroamérica continued to dominate bath and shower in Costa Rica in 2017. These international players continued to take advantage of their developed economies of scale, leveraging on their dominant positions within multiple beauty and personal care categories.

Less-traditional players, including local companies and private label, continue to gain shelf space

Despite the strong dominance of major international players within bath and shower, a rising base of local companies continued to promote innovations based on the use of natural ingredients. Such players made many performance claims for their products, such as in the case of the local player Bioland, which continued to launch value-added alternatives based on vegetable-based soap and the use of natural botanical extracts with functional features, such as in the case of its antibacterial bar and liquid soap based on tea tree extract.

Economies of scale regarding logistics and also value packs are anticipated to lead sales over the forecast period

As the offers of major players continue to become more similar in terms of gender/age segmentation and the rising use of popular natural ingredients to improve the value perception of bath and shower products, major manufacturers are anticipated to become more aggressive in terms of pricing and availability. They will opt to boost the value perception of their main brands through the further use of value packs and promotional campaigns.

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Bath and Shower Market Sample Report Bath and Shower Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Bath and Shower industry in Costa Rica with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bath and Shower industry in Costa Rica, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bath and Shower in Costa Rica market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Bath and Shower in Costa Rica?
What are the major brands in Costa Rica?
How are sales of private label products evolving?
What is the importance of intimate washes in the overall category context?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Bath and Shower in Costa Rica - Category analysis

HEADLINES

PROSPECTS

Value for money products continue to emerge alongside added-value alternatives

Appealing packaging, convenience and multiple performance claims set the pace

Additional segmentation and further promotion of natural formulations expected over the forecast period

COMPETITIVE LANDSCAPE

Traditional international players remain ahead in value terms

Less-traditional players, including local companies and private label, continue to gain shelf space

Economies of scale regarding logistics and also value packs are anticipated to lead sales over the forecast period

CATEGORY DATA

Table 1 Sales of Bath and Shower by Category: Value 2012-2017
Table 2 Sales of Bath and Shower by Category: % Value Growth 2012-2017
Table 3 Sales of Bath and Shower by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Bath and Shower: % Value 2013-2017
Table 5 LBN Brand Shares of Bath and Shower: % Value 2014-2017
Table 6 Forecast Sales of Bath and Shower by Category: Value 2017-2022
Table 7 Forecast Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 8 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022

Beauty and Personal Care in Costa Rica - Industry Overview

EXECUTIVE SUMMARY

Further focus on specialisation and segmentation

Natural ingredients are the major trend within beauty and personal care in 2017

New and traditional players continue to focus on targeting mid-income consumers

Walmart’s private label line increases its presence across most categories, while the local player Bioland gains additional momentum through natural-based products

“Masstige” products focused on mid-income millennials are expected to gain momentum over the forecast period

MARKET DATA

Table 9 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Bath and Shower in Costa Rica

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Value for money products continue to emerge alongside added-value alternatives

Appealing packaging, convenience and multiple performance claims set the pace

Additional segmentation and further promotion of natural formulations expected over the forecast period

COMPETITIVE LANDSCAPE

Traditional international players remain ahead in value terms

Less-traditional players, including local companies and private label, continue to gain shelf space

Economies of scale regarding logistics and also value packs are anticipated to lead sales over the forecast period

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Bath and Shower in Costa Rica - Category analysis

HEADLINES

PROSPECTS

Value for money products continue to emerge alongside added-value alternatives

Appealing packaging, convenience and multiple performance claims set the pace

Additional segmentation and further promotion of natural formulations expected over the forecast period

COMPETITIVE LANDSCAPE

Traditional international players remain ahead in value terms

Less-traditional players, including local companies and private label, continue to gain shelf space

Economies of scale regarding logistics and also value packs are anticipated to lead sales over the forecast period

CATEGORY DATA

Beauty and Personal Care in Costa Rica - Industry Overview

EXECUTIVE SUMMARY

Further focus on specialisation and segmentation

Natural ingredients are the major trend within beauty and personal care in 2017

New and traditional players continue to focus on targeting mid-income consumers

Walmart’s private label line increases its presence across most categories, while the local player Bioland gains additional momentum through natural-based products

“Masstige” products focused on mid-income millennials are expected to gain momentum over the forecast period

MARKET DATA

SOURCES

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