While still niche, intimate hygiene products have been increasing their presence in modern retailers and may grow in importance during the forecast period as the products gain greater consumer awareness. Intimate washes are available from Saba, Kotex, Nivea and Bilka, and wipes are offered by Saba and Kotex.
While hand sanitiser was a must for consumers during the pandemic in 2020 and 2021, sales recorded significant decline in 2022 as it is no longer regarded as essential. Several brands that appeared during the pandemic, increasing shelf space for hand sanitisers, are expected to leave the market during the forecast period and further decline in the category as a whole will be registered to 2017.
There is potential in scrubs and exfoliants in the modern channel in Costa Rica over the forecast period as the current offer available remains limited. These products are still very niche and only consumed by higher income groups; however, there is room for growth.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Costa Rica with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and talcum powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.See All of Our Definitions
This report originates from Passport, our Bath and Shower research and analysis database.
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