Over the forecast period the bath and shower category will maintain a steady performance. Hand sanitisers is expected to continue its steep fall being pushed out by liquid and bar soap for washing hands in a home setting.
Health and personal care stores will remain the leading distribution channel in bath and shower. The Rossmann chain will remain the undisputed leader as the most popular place were Poles purchase bath and shower products.
Intimate hygiene will register relatively high volume growth driven by new product development. For instance, in September 2022 AAAA EUROPE DISTRIBUTION launched two new products, intimate hygiene foam and natural deodorant roll-on in its Gentle Day brand range.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and talcum powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.See All of Our Definitions
This report originates from Passport, our Bath and Shower research and analysis database.
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