Executive Summary

Jun 2019
PROSPECTS
Consumers begin migrating to new formats in bath and shower

Traditionally, bar soap has been the most popular format for bath and shower in the Dominican Republic and in value terms, bar soap still represents more than four fifths of total retail value sales in bath and shower. However, as consumers become more exposed to new formats and presentations of bath and shower products, such as liquid soap and body wash/shower gel, some are slowly beginning to migrate over to liquid formats.

Intimate wipes continues to grow in 2018

Although intimate wipes is a relatively new subcategory within bath and shower, and its total value is somewhat modest compared to bar soap, this is a category to keep an eye on. Younger consumers and millennials have responded favourably to the intimate wipes offerings in the market, especially those offered by international brands such as Nosotras and Always, among others.

COMPETITIVE LANDSCAPE
Colgate-Palmolive leads the category in 2018

For another year, Colgate-Palmolive once again led the category as it continued to dominate bath and shower in the Dominican Republic. The company’s top-selling Palmolive brand in bar soap accounted for a large amount of retail value sales, along with Protex, which launched a new pro-hidrata bar over the review period.

Unilever ranks a close second in 2018

Just behind Colgate-Palmolive is Unilever Caribe, another large international player in the local market. Unilever carries the Dove, Rexona and Kinder brands in the country and continues to see strong growth in this category.

Resource-heavy multinationals lead to further consolidation

International brands still dominate the category due to brand recognition, broad distribution (primarily within the modern channels), coupled with the marketing campaigns and advertising that multinationals can afford. These large multinationals lead the category in terms of innovation, product launches, repositioning, marketing and communication strategies, and pricing.

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Bath and Shower in Dominican Republic

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Overview

Discover the latest market trends and uncover sources of future market growth for the Bath and Shower industry in Dominican Republic with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bath and Shower industry in Dominican Republic, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bath and Shower in Dominican Republic market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Bath and Shower in Dominican Republic?
  • What are the major brands in Dominican Republic?
  • How are sales of private label products evolving?
  • What is the importance of intimate washes in the overall category context?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Bath and Shower in Dominican Republic - Category analysis

HEADLINES

PROSPECTS

Consumers begin migrating to new formats in bath and shower
Intimate wipes continues to grow in 2018

COMPETITIVE LANDSCAPE

Colgate-Palmolive leads the category in 2018
Unilever ranks a close second in 2018
Resource-heavy multinationals lead to further consolidation

CATEGORY DATA

Table 1 Sales of Bath and Shower by Category: Value 2013-2018
Table 2 Sales of Bath and Shower by Category: % Value Growth 2013-2018
Table 3 Sales of Bath and Shower by Premium vs Mass: % Value 2013-2018
Table 4 NBO Company Shares of Bath and Shower: % Value 2014-2018
Table 5 LBN Brand Shares of Bath and Shower: % Value 2015-2018
Table 6 Forecast Sales of Bath and Shower by Category: Value 2018-2023
Table 7 Forecast Sales of Bath and Shower by Category: % Value Growth 2018-2023
Table 8 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2018-2023

Beauty and Personal Care in Dominican Republic - Industry Overview

EXECUTIVE SUMMARY

BPC sees further growth thanks to solid economic performance
Demand for premium beauty and personal care on the rise
Competitive retail landscape remains largely unchanged over review period
New product launches reflect natural trend and premiumisation in BPC
BPC growth to remain positive over forecast period

MARKET DATA

Table 9 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources