Bath and shower will register muted constant value and volume growth over the forecast period. Now that the height of the pandemic has passed, consumers will not focus as much on hygiene.
Consumers will increasingly look for natural ingredients and will check labels and ingredients, with natural and simple ingredients holding more sway. For instance, fragrance-free options will gain ground over scented ones and labels such as “hypoallergenic" and “Ph balanced” will also gain ground.
Bar soap will continue to account for the majority of value sales and will register healthy constant value growth, as consumers appreciate its affordability. More niche products such as intimate washes and intimate wipes will register the highest constant value growth, largely due to any increase in sales reflecting in a significant increase in growth rates due to their low value sales.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Dominican Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Dominican Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and talcum powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.See All of Our Definitions
This report originates from Passport, our Bath and Shower research and analysis database.
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