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Country Report

Bath and Shower in

Bath and Shower in Peru

17 pages, Jun 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Consumers are switching from bar soap to liquid soap or body wash

The most common choice within the bath and shower category continues to be bar soap, as most Peruvians perceive bar soap as cheap and efficient, and use the same bar for all family members. However, liquid soap, body washes and intimate washes have been growing faster than bar soaps.

Fragrance is the most valued attribute

The Peruvian bath and shower industry is mostly focused on promoting the sensorial aspects of products –mainly smell, which is very important for consumers in all socioeconomic levels. Middle- and high-income consumers are seeking more natural products, recognising their benefits to skin health and proper care.

Talcum sales continue to decline

All categories within bath and shower have registered current value growth except for talcum powder, which declined constantly from 2012 onwards. This is due to changes in consumers’ habits because talcum is no longer commonly used during bathing and grooming.

COMPETITIVE LANDSCAPE

International companies dominate bath and shower sales

International companies, including Procter & Gamble Perú, Colgate-Palmolive Perú, Unilever Andina Perú and Johnson & Johnson del Perú, account for the dominant share of value sales in bath and shower. However, there are also important domestic players, such as Intradevco Industrial and Industrias del Espino.

Economic slowdown has restricted innovations

Manufacturers frequently introduce new aromas, but the last important innovation was Nivea Body Wash, introduced by Beiersdorf at the end of 2015. This product is applied in the shower and after removing it with water, the consumer gets out of the shower and does not need to apply body cream, saving time.

Wide distribution network is a must

Distribution through traditional channels is extremely important for bar soap. Therefore, those companies that want to have a large volume share must have a distribution network that allows them to reach more than 6,000 small independent grocery stores all over the country.

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Bath and Shower Market Sample Report Bath and Shower Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Bath and Shower industry in Peru with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bath and Shower industry in Peru, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bath and Shower in Peru market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Bath and Shower in Peru?
What are the major brands in Peru?
How are sales of private label products evolving?
What is the importance of intimate washes in the overall category context?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Bath and Shower in Peru - Category analysis

HEADLINES

PROSPECTS

Consumers are switching from bar soap to liquid soap or body wash

Fragrance is the most valued attribute

Talcum sales continue to decline

COMPETITIVE LANDSCAPE

International companies dominate bath and shower sales

Economic slowdown has restricted innovations

Wide distribution network is a must

CATEGORY DATA

Table 1 Sales of Bath and Shower by Category: Value 2012-2017
Table 2 Sales of Bath and Shower by Category: % Value Growth 2012-2017
Table 3 Sales of Bath and Shower by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Bath and Shower: % Value 2013-2017
Table 5 LBN Brand Shares of Bath and Shower: % Value 2014-2017
Table 6 LBN Brand Shares of Premium Bath and Shower: % Value 2014-2017
Table 7 Forecast Sales of Bath and Shower by Category: Value 2017-2022
Table 8 Forecast Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 9 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022

Beauty and Personal Care in Peru - Industry Overview

EXECUTIVE SUMMARY

Main driver is personal relationships

Online tutorials are excellent sales tools

Beauty specialist retailers is a developing channel

Multinationals retain leadership over local manufacturers

Future behaviour depends on the country's economic growth

MARKET DATA

Table 10 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Bath and Shower in Peru

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Consumers are switching from bar soap to liquid soap or body wash

Fragrance is the most valued attribute

Talcum sales continue to decline

COMPETITIVE LANDSCAPE

International companies dominate bath and shower sales

Economic slowdown has restricted innovations

Wide distribution network is a must

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Bath and Shower in Peru - Category analysis

HEADLINES

PROSPECTS

Consumers are switching from bar soap to liquid soap or body wash

Fragrance is the most valued attribute

Talcum sales continue to decline

COMPETITIVE LANDSCAPE

International companies dominate bath and shower sales

Economic slowdown has restricted innovations

Wide distribution network is a must

CATEGORY DATA

Beauty and Personal Care in Peru - Industry Overview

EXECUTIVE SUMMARY

Main driver is personal relationships

Online tutorials are excellent sales tools

Beauty specialist retailers is a developing channel

Multinationals retain leadership over local manufacturers

Future behaviour depends on the country's economic growth

MARKET DATA

SOURCES

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