Bath and Shower in Peru

May 2023
USD 1,195
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Bath and Shower industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Bath and Shower in Peru report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Bath and Shower in Peru?
  • Which are the leading brands in Peru?
  • How are products distributed in Peru?
  • To what extent is e-commerce changing the retail environment and consumer demand?
  • How are sales of mass versus premium beauty products evolving?
  • Which products are seeing rising demand in the wake of COVID-19?
  • Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
  • How is the macroeconomic environment shaping demand?
  • Where is future growth expected to be most dynamic?

Bath and Shower in Peru - Category analysis


Hygiene habits generated by the pandemic are maintained despite a decrease in COVID-19 levels
Usage of natural ingredients gains ground in premium bath and shower
Colgate-Palmolive consolidates its leadership in bath and shower
Hand sanitisers continues to lose ground in the Peruvian market over the forecast period
Private label expands in bath and shower over the forecast period
Innovation in bath and shower is key in boosting forecast period sales, especially in the large but mature and seasonal category bar soap
Table 1 Sales of Bath and Shower by Category: Value 2017-2022
Table 2 Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 3 Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022
Table 4 NBO Company Shares of Bath and Shower: % Value 2018-2022
Table 5 LBN Brand Shares of Bath and Shower: % Value 2019-2022
Table 6 LBN Brand Shares of Premium Bath and Shower: % Value 2019-2022
Table 7 Forecast Sales of Bath and Shower by Category: Value 2022-2027
Table 8 Forecast Sales of Bath and Shower by Category: % Value Growth 2022-2027
Table 9 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2022-2027
The following categories and subcategories are included:

Bath and Shower

  • Bar Soap
  • Bath Additives
  • Body Powder
  • Body Wash/Shower Gel
  • Hand Sanitisers
    • Intimate Washes
    • Intimate Wipes
  • Liquid Soap

Bath and Shower

This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and talcum powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.

See All of Our Definitions

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Bath and Shower research and analysis database.


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