Despite ongoing heightened hygiene habits that has protected sales of bar soap, liquid soap and other cleaning products, hand sanitisers experienced a steep decline in 2022. Consumers now believe there is a much lower risk of contracting COVID-19 as well as a much reduced severity of the disease thanks to vaccinations.
While private label products are present in bath and shower, they are expected to strengthen their presence in a scenario of continued inflation and economic uncertainty in which consumers will look for cheaper products, particularly in a category that is considered basic and where differentiation is not as important as it is in categories such as skin care.
In Peru, sales of bar soap are seasonal, with demand increasing in the summer months. During the winter (May-October) people tend to shower less frequently, either because they engaged in fewer outdoor activities, sweat less or simply because they do not have hot water in their homes (approximately seven million people are still without running water in their homes).
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and talcum powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.See All of Our Definitions
This report originates from Passport, our Bath and Shower research and analysis database.
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