Consumers spent considerably more time at home than usual during the COVID-19 pandemic, while at the same time becoming more focused on health and hygiene. This encouraged them to spend more time on personal care routines and stimulated the demand for skin care and bath and shower products.
Soap, whether in the bar or body wash/shower gel format, account for the bulk of bath and shower retail sales in Indonesia. Various brands and types of soap are sold in Indonesia.
Unilever Indonesia’s Lifebuoy remained the leading bar soap and body wash/shower gel, and therefore bath and shower, brand in retail value share terms in 2022. In a highly saturated category with many players and brands, Lifebuoy’s long-held leadership is supported by the company’s continuous efforts in taking strategic steps to remain highly competitive.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and talcum powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.See All of Our Definitions
This report originates from Passport, our Bath and Shower research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!