The glory days of hand sanitisers came to an end in 2022, with the product are experiencing a sharp contraction in retail volume terms as the Covid-19 pandemic came to an end. Although hygiene consciousness is likely to remain relevant in the aftermath of the pandemic, for most consumers the use of sanitisers is no longer deemed essential for rigorous and correct hand hygiene.
In a highly price-sensitive environment, products included in the national Precios Cuidados programme and economical brands are expected to register strong performance over the forecast period. However, only bar soap and liquid soap are considered basic necessities by Argentina’s government and are therefore included in the programme.
The complex economic context has led consumers to prioritise discounts, promotions, and low prices. Loyalty to specific chains and channels has diminished as consumers seek to save money.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and talcum powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.See All of Our Definitions
This report originates from Passport, our Bath and Shower research and analysis database.
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