Bath and shower retail value sales are expected to decline in 2023 due to the continued decrease in demand for hand sanitisers as the risk of COVID-19 declines. However, value sales are projected to normalise from 2024 as hand sanitiser usage largely returns to historical norms.
Olay has extended its Olay Age Defying Body Wash line with the launch of Olay Age Defying Body Wash with Niacinamide, formulated to hydrate and reduce the look of fine lines for visibly smooth and supple skin. The Olay Age Defying Body Wash line showcases the blurring of lines between skin care and bath products, as body washes incorporate formulations to improve skin health as well as clean.
Hey Humans, the eco-conscious personal care brand, launched in Canada exclusively in 2021 at the Shoppers Drug Mart and Pharmaprix drug store chains. In addition to deodorants, the brand also launched its naturally derived body wash.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and talcum powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.See All of Our Definitions
This report originates from Passport, our Bath and Shower research and analysis database.
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