As the COVID-19 pandemic seems to be behind us, the demand for hand sanitisers has been normalising, and these products have become considered nice-to-have, more than a necessity, with continued declines expected throughout the forecast period. Instead of large containers, which appeared to become a “must” in the entry hall of every house, on-the-go packaging will be demanded to keep to hand outside the home.
Packaging innovation has seen large steps towards reusing and recycling materials, and German consumers are very interested in these types of efforts from brands. As the consequences of climate change are becoming more evident, with more extreme weather events across the seasons, consumers’ awareness of their need to play a role in reversing the damage made to the planet is rising.
After a period of store closures due to the pandemic, when supermarkets, hypermarkets, and discounters had the benefit of remaining open, health and personal care stores rebounded. As these offer a broader range of products for increasingly educated and demanding customers, the preference to shop for bath and shower products in these outlets may shift to these specialists amongst some consumers.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and talcum powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Bath and Shower research and analysis database.
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