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Country Report

Bath and Shower in

Bath and Shower in Switzerland

19 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Bath and shower to continue to be driven by promotions

A significant proportion of sales in bath and shower will likely continue to be generated through promotions and discounting over the forecast period. Although this strategy will help to increase impulse purchases, it will however limit value growth, leading to a marginal decline in constant value sales.

Consumers continue to seek convenience

Liquid soap was the best performer in terms of actual value growth in 2017. This format is popular because it offers high levels of convenience and hygiene in an increasingly hectic life environment.

Negative development in spite of promising avenues for growth

Bath and shower is expected to remain saturated, with high levels of competition, product maturity, discounting and promotions creating restricted potential for growth over the forecast period. However, interest in innovative fragrances will entice manufacturers to invest in research and development linked to olfactory stimulation in their bath and shower products.

COMPETITIVE LANDSCAPE

Beiersdorf (Switzerland) leads

Beiersdorf (Switzerland) was the leader in bath and shower in 2017. The company benefited from the popularity of its products and its strong brand support via innovation and creative advertising campaigns.

Strong focus on health and wellness

Health and wellness products have been gaining value share in bath and shower. Companies with a focus on healthy ingredients and environmentally-sound production practices achieved greater success than their mass-market competitors.

A predominantly mass category

The competitive landscape of bath and shower products in Switzerland is expected to remain consolidated in the mass channel, with multinationals such as Beiersdorf, Unilever, and Colgate-Palmolive maintaining their current positions. However, it is expected that niche brands such as Weleda, Rausch and Kneipp will increase in importance in the retail environment.

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Bath and Shower Market Sample Report Bath and Shower Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Bath and Shower industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bath and Shower industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bath and Shower in Switzerland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Bath and Shower in Switzerland?
What are the major brands in Switzerland?
How are sales of private label products evolving?
What is the importance of intimate washes in the overall category context?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Bath and Shower in Switzerland - Category analysis

HEADLINES

PROSPECTS

Bath and shower to continue to be driven by promotions

Consumers continue to seek convenience

Negative development in spite of promising avenues for growth

COMPETITIVE LANDSCAPE

Beiersdorf (Switzerland) leads

Strong focus on health and wellness

A predominantly mass category

CATEGORY DATA

Table 1 Sales of Bath and Shower by Category: Value 2012-2017
Table 2 Sales of Bath and Shower by Category: % Value Growth 2012-2017
Table 3 Sales of Bath and Shower by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Bath and Shower: % Value 2013-2017
Table 5 LBN Brand Shares of Bath and Shower: % Value 2014-2017
Table 6 LBN Brand Shares of Premium Bath and Shower: % Value 2014-2017
Table 7 Forecast Sales of Bath and Shower by Category: Value 2017-2022
Table 8 Forecast Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 9 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022

Beauty and Personal Care in Switzerland - Industry Overview

EXECUTIVE SUMMARY

Stagnant value sales in a highly competitive environment

A stronger focus on organic or natural cosmetics

L’Oréal Suisse maintains its strong leadership

New product developments focus on individuality and multifunctionality

Positive albeit modest growth over the forecast period

MARKET DATA

Table 10 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Bath and Shower in Switzerland

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Bath and shower to continue to be driven by promotions

Consumers continue to seek convenience

Negative development in spite of promising avenues for growth

COMPETITIVE LANDSCAPE

Beiersdorf (Switzerland) leads

Strong focus on health and wellness

A predominantly mass category

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Bath and Shower in Switzerland - Category analysis

HEADLINES

PROSPECTS

Bath and shower to continue to be driven by promotions

Consumers continue to seek convenience

Negative development in spite of promising avenues for growth

COMPETITIVE LANDSCAPE

Beiersdorf (Switzerland) leads

Strong focus on health and wellness

A predominantly mass category

CATEGORY DATA

Beauty and Personal Care in Switzerland - Industry Overview

EXECUTIVE SUMMARY

Stagnant value sales in a highly competitive environment

A stronger focus on organic or natural cosmetics

L’Oréal Suisse maintains its strong leadership

New product developments focus on individuality and multifunctionality

Positive albeit modest growth over the forecast period

MARKET DATA

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