Bath and shower is set to see growth constrained by an already deep level of penetration over the forecast period. The rate of inflation is expected to decline, while the aggressiveness of promotional activities so characteristic of the category will likely return in force, which will dampen value growth.
Over the forecast period, products with a natural positioning are projected to drive growth in the bath and shower category. Swiss consumers’ preference for products containing natural ingredients is expected to remain strong, due to the growing perception that these products are safer for human health and the environment.
As well as supporting interest in natural and organic products, the rise in consumer environmental awareness is also set to boost demand for more sustainable packaging. Towards the end of 2021, Migros started producing PET packaging made from CO2.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and talcum powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Bath and Shower research and analysis database.
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