Bath and shower is set to maintain current value growth throughout the forecast period. Body wash/shower gel is expected to maintain the highest sales, accounting for more than half of value sales in overall bath and shower, and is also projected to maintain current value growth despite its already high base.
The majority of consumers consider online reviews and ratings to be the most crucial factor influencing their purchasing decision. This is followed by a significant number of consumers who find it easier to make purchasing decisions after trying free samples, and many prefer to try the product’s texture and scent at physical stores.
Although the impact of the pandemic had eased considerably by the end of the 2022, heightened hygiene awareness is likely to remain a relevant trend heading into the forecast period, which is set to continue to drive current value growth in hand sanitisers and liquid soap in the forecast period. However, hand hygiene is no longer simply about cleanliness, but also now entails hand care, healing and enjoyment.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and talcum powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.See All of Our Definitions
This report originates from Passport, our Bath and Shower research and analysis database.
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