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Country Report

Bath and Shower in

Bath and Shower in Taiwan

19 pages, Jun 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Growth rates expected to slow down as consumers turn to homemade bar soap

Bath and shower is expected to register a slower performance over the forecast period and this set to be mainly due to the declines expected in bar soap and the poor performance slated for body wash/shower gel. The main reason for this is the shift towards homemade and artisanal bar soap.

Saturation and low growth set to discourage the entry of new players

The forecast period is not expected to witness the entry of any major new players to bath and shower. The main reasons are high levels of competition and slow sales growth due to the maturity of the category and the saturation of demand.

Intimate hygiene is set to register the most dynamic performance in bath and shower

Intimate hygiene registered the strongest performance in bath and shower in 2017 and this is expected to remain the case over the forecast period as well. There are by now numerous intimate washes brands available that fulfil feminine personal care needs, including Summer’s Eve, Saugella and Vigill.

COMPETITIVE LANDSCAPE

Multinational player Unilever and local company Nice Enterprise remain in the lead

Unilever Taiwan Ltd remained in the leading position in bath and shower in 2017, with the largest domestic player Nice Enterprise Co Ltd in second position. Despite the strong position of Nice Enterprise and its Pon Pon and Nice Touch brands, sales of bath and shower remain dominated by international brands.

Premium brands and private label likely to continue struggling

Premium brands have a low presence in bath and shower and this is mainly because most of the products in the biggest-selling bath and shower categories are used at least once on a daily basis. This means that consumers are reluctant to buy premium bath and shower brands due to concerns over the cost of doing so.

Zhyn Yir Trading is the most dynamic player due to the success of its brand Vigill

The rising demand for intimate washes in Taiwan benefited several bath and shower companies in 2017, none more so than local player Zhyn Yir Trading, which recorded the strongest sales growth of any player in bath and shower during the year. The company’s Vigill brand of intimate washes is becoming more popular due to its affordable prices and reputation for high quality.

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Bath and Shower Market Sample Report Bath and Shower Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Bath and Shower industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bath and Shower industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bath and Shower in Taiwan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Bath and Shower in Taiwan?
What are the major brands in Taiwan?
How are sales of private label products evolving?
What is the importance of intimate washes in the overall category context?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Bath and Shower in Taiwan - Category analysis

HEADLINES

PROSPECTS

Growth rates expected to slow down as consumers turn to homemade bar soap

Saturation and low growth set to discourage the entry of new players

Intimate hygiene is set to register the most dynamic performance in bath and shower

COMPETITIVE LANDSCAPE

Multinational player Unilever and local company Nice Enterprise remain in the lead

Premium brands and private label likely to continue struggling

Zhyn Yir Trading is the most dynamic player due to the success of its brand Vigill

CATEGORY DATA

Table 1 Sales of Bath and Shower by Category: Value 2012-2017
Table 2 Sales of Bath and Shower by Category: % Value Growth 2012-2017
Table 3 Sales of Bath and Shower by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Bath and Shower: % Value 2013-2017
Table 5 LBN Brand Shares of Bath and Shower: % Value 2014-2017
Table 6 LBN Brand Shares of Premium Bath and Shower: % Value 2014-2017
Table 7 Forecast Sales of Bath and Shower by Category: Value 2017-2022
Table 8 Forecast Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 9 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022

Beauty and Personal Care in Taiwan - Industry Overview

EXECUTIVE SUMMARY

Consistent positive growth registered in beauty and personal care in 2017

Natural products become more popular in skin care and colour cosmetics

Major international players continue to lead sales

South Korean brands remain at the forefront of new product development

Growth set to accelerate over the forecast period

MARKET DATA

Table 10 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Bath and Shower in Taiwan

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Executive Summary

New Report Guarantee

PROSPECTS

Growth rates expected to slow down as consumers turn to homemade bar soap

Saturation and low growth set to discourage the entry of new players

Intimate hygiene is set to register the most dynamic performance in bath and shower

COMPETITIVE LANDSCAPE

Multinational player Unilever and local company Nice Enterprise remain in the lead

Premium brands and private label likely to continue struggling

Zhyn Yir Trading is the most dynamic player due to the success of its brand Vigill

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Bath and Shower in Taiwan - Category analysis

HEADLINES

PROSPECTS

Growth rates expected to slow down as consumers turn to homemade bar soap

Saturation and low growth set to discourage the entry of new players

Intimate hygiene is set to register the most dynamic performance in bath and shower

COMPETITIVE LANDSCAPE

Multinational player Unilever and local company Nice Enterprise remain in the lead

Premium brands and private label likely to continue struggling

Zhyn Yir Trading is the most dynamic player due to the success of its brand Vigill

CATEGORY DATA

Beauty and Personal Care in Taiwan - Industry Overview

EXECUTIVE SUMMARY

Consistent positive growth registered in beauty and personal care in 2017

Natural products become more popular in skin care and colour cosmetics

Major international players continue to lead sales

South Korean brands remain at the forefront of new product development

Growth set to accelerate over the forecast period

MARKET DATA

DEFINITIONS

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