Bath and shower is forecasted to witness a considerable slowdown in the forthcoming period, which will be most noticeable in major categories, including key products such as body wash/shower gel and liquid soap. Lower demand will be linked to a shrinking consumer base as a result of the negative demographic trends over the forecast period.
Niche product ranges such as bath additives and intimate hygiene, which currently have a low sales base, are set to be the most dynamic categories in the forecast period as they both maintain strong future growth potential. More and more consumers are purchasing these products as they offer convenience and align with the health and wellness trend.
Bar soap is set to continue its decline over the forecast period together with body powder due to waning popularity among consumers. Liquid soap is rapidly replacing bar soap as consumers demand more convenient, practical and hygienic formats.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Bosnia and Herzegovina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and talcum powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.See All of Our Definitions
This report originates from Passport, our Bath and Shower research and analysis database.
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