Concerns about the side effects of using talc and its perception as an old personal care product, will limit the use of body powder in the forthcoming years. Furthermore, Johnson & Johnson’s announcement to stop selling talc globally will impact the category as a whole.
Intimate wipes is a niche category with very low sales penetration in Ecuador, but one with significant growth opportunities. Brands like Nosotras from Productos Familia Sancela del Ecuador SA, which is the category leader in intimate hygiene, now include samples of intimate wipes in some of their products.
Bath additives is another niche category in bath and shower, since a large part of the population perceive these products to be unnecessary or too expensive. Indeed, most consumers are in medium or high-income groups since bath additives are priced at a premium to most bath and shower products.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and talcum powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Bath and Shower research and analysis database.
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