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Country Report

Bath and Shower in

Bath and Shower in Ecuador

19 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Consumers adopt liquid soap as part of their regular purchases

Liquid soap is gaining in relevance among low- to mid-income consumers, as the category has an increasing offer of low-priced brands entering the main retailers. Traditionally a retail category, liquid soap has increased distribution among independent small grocers, pushing it to higher consumption.

Antibacterial soap losing relevance surrounded by consumer stigma

Bar soap is traditionally highly oriented towards antibacterial products. However, this trend is slowly migrating to products with hydration and natural components.

Improved awareness of feminine hygiene increases category sales

Intimate wipes is growing due to increasing awareness of intimate hygiene among women. Brand choice is influenced by a doctor’s recommendation or word of mouth among family and friends.

COMPETITIVE LANDSCAPE

Colgate-Palmolive de Ecuador leads bath and shower

Colgate-Palmolive led bath and shower in 2017, with its main brands Protex and Palmolive. Both are strongly positioned as they have specific consumer targets and offer a wide variety.

Avon enters bar soap in 2017

In 2017, Productos Avon Ecuador launched bar soap under two product lines, Avon Encanto and Avon Naturals. Its products are fruit and herbal scented, with modern shapes and bright colours.

Liquid soap enters traditional retailers with low-priced offers

Small liquid soap brands entered traditional grocery retailers in 2016 and 2017, with low-price offers, affordable packaging such as doypack, and increased distribution, as it is now present in independent small grocers, in which it was not previously present during the review period.

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Samples

Bath and Shower Market Sample Report Bath and Shower Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Bath and Shower industry in Ecuador with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bath and Shower industry in Ecuador, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bath and Shower in Ecuador market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Bath and Shower in Ecuador?
What are the major brands in Ecuador?
How are sales of private label products evolving?
What is the importance of intimate washes in the overall category context?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Bath and Shower in Ecuador - Category analysis

HEADLINES

PROSPECTS

Consumers adopt liquid soap as part of their regular purchases

Antibacterial soap losing relevance surrounded by consumer stigma

Improved awareness of feminine hygiene increases category sales

COMPETITIVE LANDSCAPE

Colgate-Palmolive de Ecuador leads bath and shower

Avon enters bar soap in 2017

Liquid soap enters traditional retailers with low-priced offers

CATEGORY DATA

Table 1 Sales of Bath and Shower by Category: Value 2012-2017
Table 2 Sales of Bath and Shower by Category: % Value Growth 2012-2017
Table 3 Sales of Bath and Shower by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Bath and Shower: % Value 2013-2017
Table 5 LBN Brand Shares of Bath and Shower: % Value 2014-2017
Table 6 LBN Brand Shares of Premium Bath and Shower: % Value 2014-2017
Table 7 Forecast Sales of Bath and Shower by Category: Value 2017-2022
Table 8 Forecast Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 9 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022

Beauty and Personal Care in Ecuador - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care records low value growth in 2017

Nesting trend influences various beauty and personal care products

International brands lead sales, domestic brands increase their share

Multi-benefit and natural components leading new product development trends

Conservative forecast driven by uncertain future of economic and political scenarios

MARKET DATA

Table 10 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Bath and Shower in Ecuador

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Consumers adopt liquid soap as part of their regular purchases

Antibacterial soap losing relevance surrounded by consumer stigma

Improved awareness of feminine hygiene increases category sales

COMPETITIVE LANDSCAPE

Colgate-Palmolive de Ecuador leads bath and shower

Avon enters bar soap in 2017

Liquid soap enters traditional retailers with low-priced offers

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Bath and Shower in Ecuador - Category analysis

HEADLINES

PROSPECTS

Consumers adopt liquid soap as part of their regular purchases

Antibacterial soap losing relevance surrounded by consumer stigma

Improved awareness of feminine hygiene increases category sales

COMPETITIVE LANDSCAPE

Colgate-Palmolive de Ecuador leads bath and shower

Avon enters bar soap in 2017

Liquid soap enters traditional retailers with low-priced offers

CATEGORY DATA

Beauty and Personal Care in Ecuador - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care records low value growth in 2017

Nesting trend influences various beauty and personal care products

International brands lead sales, domestic brands increase their share

Multi-benefit and natural components leading new product development trends

Conservative forecast driven by uncertain future of economic and political scenarios

MARKET DATA

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