Bath and Shower in
Country Report
Executive Summary
Jun 2019PROSPECTS
Consumers adopt liquid soap a regular purchase
Liquid soap is gaining in relevance amongst low- to middle-income consumers, as the category has an increasing offer of low-priced brands entering the main retailers. Traditionally a retail category, liquid soap has increased distribution amongst independent small grocers, pushing it to higher consumption.
Surrounded by consumer stigma, antibacterial soap losing relevance
Bar soap is traditionally highly orientated towards antibacterial products. However, this trend is slowly migrating to products with hydration and natural components.
Improved awareness of feminine hygiene increases category sales
Intimate wipes is growing due to increasing awareness of intimate hygiene amongst women. Brand choice is influenced by a doctor’s recommendation or word of mouth amongst family and friends.
COMPETITIVE LANDSCAPE
Colgate-Palmolive de Ecuador leads bath and shower
Colgate-Palmolive maintained constant leadership amongst bath and shower in 2018, with its main brands Protex and Palmolive. Both are strongly positioned as they have specific consumer targets and offer a wide variety of products.
Liquid soap enters traditional retailers with low-priced offers
Small liquid soap brands have been entering traditional grocery retailers since 2016. They increased their shelf space and relevance during 2018 with low-price offers, affordable packaging such as doypacks and increased distribution.
Mass brands become more sophisticated
Mass products lead bath and shower sales. One of their main strategies is to follow premium products’ innovations, with new concepts, functional and natural ingredients, and a constant fragrance/flavour rotation, with products that emulate them.
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Bath and Shower in Ecuador
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Overview
Discover the latest market trends and uncover sources of future market growth for the Bath and Shower industry in Ecuador with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Bath and Shower industry in Ecuador, our research will save you time and money while empowering you to make informed, profitable decisions.
The Bath and Shower in Ecuador market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Bath and Shower in Ecuador?
- What are the major brands in Ecuador?
- How are sales of private label products evolving?
- What is the importance of intimate washes in the overall category context?
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our Beauty and Personal Care market research database.
Bath and Shower in Ecuador - Category analysis
HEADLINES
PROSPECTS
Consumers adopt liquid soap a regular purchase
Surrounded by consumer stigma, antibacterial soap losing relevance
Improved awareness of feminine hygiene increases category sales
COMPETITIVE LANDSCAPE
Colgate-Palmolive de Ecuador leads bath and shower
Liquid soap enters traditional retailers with low-priced offers
Mass brands become more sophisticated
CATEGORY DATA
Table 1 Sales of Bath and Shower by Category: Value 2013-2018Table 2 Sales of Bath and Shower by Category: % Value Growth 2013-2018
Table 3 Sales of Bath and Shower by Premium vs Mass: % Value 2013-2018
Table 4 NBO Company Shares of Bath and Shower: % Value 2014-2018
Table 5 LBN Brand Shares of Bath and Shower: % Value 2015-2018
Table 6 Forecast Sales of Bath and Shower by Category: Value 2018-2023
Table 7 Forecast Sales of Bath and Shower by Category: % Value Growth 2018-2023
Table 8 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2018-2023
Beauty and Personal Care in Ecuador - Industry Overview
EXECUTIVE SUMMARY
Beauty and personal care records low value growth in 2018
After becoming more optimistic about the economy in 2017, consumers are wary of spending, as future is uncertain
International brands lead sales, but domestic brands increase their shares
Multiple benefits and natural components leading new product development trends
Slow growth expected for forecast period
MARKET DATA
Table 9 Sales of Beauty and Personal Care by Category: Value 2013-2018Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
SOURCES
Summary 1 Research SourcesRelated Reports
- Unilever Group in Beauty and Personal Care | Nov 2019
- Redefining Premium Beauty | Nov 2019
- Evolution of Ayurveda in India and Beyond | Nov 2019
- The Evolution of Beauty: From Green to Clean to Conscious | Nov 2019
- The Procter & Gamble Co in Beauty and Personal Care | Nov 2019