Bath and shower was largely unaffected by the pandemic, with value and volume growth in 2021 on par with 2020. Continued population growth also supported value and volume sales.
Unilever Algérie retained the leading position in bath and shower in value terms in 2021. It has a broad portfolio of well-established brands, such as Dove, Monsavon and Lux.
While most products within beauty and personal care were negatively impacted by the pandemic and the subsequent lockdowns, one product that registered a boom from COVID-19 was hand sanitisers. However, it looks like the boom is already over, with value sales only increasing marginally and volume sales down.
Bath and shower will register muted constant value and volume growth over the forecast period. The rate of volume growth is set to slow due to economic difficulties as a result of the pandemic and rising inflation.
Body wash/shower gel is expected to see the fastest growth in the forecast period, sustained by its low base, new product innovation and demand amongst young urban dwellers with busy lifestyles. The product, which was performing well before the pandemic, has not yet reached maturity and is likely to enjoy increasing popularity amongst Algerian consumers.
During the review period, consumers were increasingly attracted to natural products and paid more attention to ingredients in products. This was further accelerated by COVID-19, as with consumers increasingly focused on their healthy, they were also more aware of what ingredients went into the products they use on their skin.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Algeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Algeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and talcum powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.See All of Our Definitions
This report originates from Passport, our Bath and Shower research and analysis database.
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