Bath and shower will continue to witness steady volume growth as these products are essentials for consumers looking to lead healthy lifestyles and maintain hygiene. Although product innovation will bring more novelty body wash/shower gels, bath additives and liquid soaps into the category, bar soap will remain the firm favourite with low-and-middle-income earners, and the most valuable category within bath and shower.
In constant value terms, bath and shower is expected to see a slow down over the forecast period. Consumers are expected to trade down and seek more affordable options as poor economic conditions suppress levels of disposable income.
Body wash/shower gel is expected to see strong growth over the forecast period, sustained by new product innovation. As a developing category in Algeria, body wash/shower gels is enjoying increasing popularity among Algerians.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Algeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Algeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and talcum powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Bath and Shower research and analysis database.
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