With the anticipated high inflation rates over the forecast period, making consumers even more mindful of their budgets, consumers are expected to increasingly opt for more affordable options. This will contribute to the growing popularity of private label products, which offer a cost-effective alternative without sacrificing quality.
Consumer demand for zero-waste and ethical consumption in particular will have a growing impact on the category over the period to 2027. Popular product categories that are set to perform well among urban consumers in line with this include hand-made bar soaps, re-fill products in shower gels and liquid soaps, vegan and cruelty free products and products in recycled packaging.
E-commerce will become an increasingly important driver of value sales over the forecast period. The channel is especially important for less mass aligned brands that offer function or some other added value added.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and talcum powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.See All of Our Definitions
This report originates from Passport, our Bath and Shower research and analysis database.
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