In a cross-category trend, the “green” wave is set to continue in bath and shower, with new products expected to flood the shelves on an ongoing basis over the forecast period. Indeed, brands continue to improve their formulas in order to offer a more natural positioning.
Brands are awaiting the application decree for Article 23 of the Anti-waste for a Circular Economy (AGEC) law of 11 February 2020, which provides that, by 2030, retail businesses of more than 400 sq m will devote 20% of their sales area to ??consumer products in bulk, with bulk sales defined as sales of products in reusable packaging. The aforementioned Le Petit Marseillais, leader of mass shower gel in France, has started a test of bulk sales in a Monoprix store in Paris, with the installation of a special piece of display furniture which also caters to sustainability trends through refilling bottles.
A potential emerging trend could be that of shower gels in powder, which are then diluted to use. The premise behind such developments stems from eco-responsibility trends, with examples including those from start-up Juliette, created in 2021, which specialises in powdered body hygiene products including shower gels.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Bath and Shower industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and talcum powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.See All of Our Definitions
This report originates from Passport, our Bath and Shower research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!