The outbreak of COVID-19 led to a spike in sales of various bath and shower products in 2020, including liquid soap and bar soap, with these items helping consumers to maintain high hygiene standards. The growth seen in these categories was also contributed to by the stockpiling observed at the start of the pandemic, during which time many consumers looked to stock up on items they could use to clean their hands before the lockdown was introduced into Singapore.
In light of the heightened heath concerns resulting from the onset of COVID-19, many producers of liquid soap increased the focus on their anti-bacterial and immunity-related product claims in order to attract consumers. This was seen as important as anti-bacterial products are perceived to be more effective in removing germs compared to normal products, even though health bodies communicated that COVID-19 could be killed simply by washing with normal bar soap.
Hand sanitisers/gels witnessed dynamic growth in 2020 as fears over COVID-19 spread. Besides frequent hand washing, the next best way to prevent the spread of COVID-19 was said to be the use of hand sanitiser/gel with at least a 60% alcohol content.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Bath and Shower research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page