Due to significant inflationary pressures, and rising raw materials, freight and logistics costs, players have been looking into different ways of reducing production costs or increasing product prices. One means of cutting costs amongst bath and shower players is making changes to the packaging; for instance, moving from smaller packs to bulkier and better-value packs to reduce production costs and enable brands to remain price-competitive amidst inflationary pressures.
While other countries in Southeast Asia, such as Thailand, Malaysia and the Philippines, have witnessed an uptick in volume sales of bar soap amidst inflationary pressures, Singapore remains an exception to this trend, even as the prices of bath and shower products have skyrocketed. This can be attributed to the continued habitual use of body wash/shower gel as the key means of washing, with bar soap used more as a hand soap rather than a body soap.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and talcum powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.See All of Our Definitions
This report originates from Passport, our Bath and Shower research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!