Bath and shower displayed ongoing resilience in 2021. The pandemic has had an undeniable impact, with high sales of hand sanitisers, bar soap and liquid soap arising from the demand for antibacterial hand cleansing products.
Unilever Slovensko spol sro was the second leading player in bath and shower in Slovakia in 2021, competing fiercely and closely with other multinationals such as Beiersdorf Slovakia sro and Henkel Slovensko spol sro as well as drugstores/parapharmacies player, dm-Drogerie Markt sro. Like the other leading companies, Unilever invests significant sums in marketing its products, helping to support customer loyalty.
Ecological claims are becoming increasingly important across bath and shower products. Slovak consumers have become more eco-conscious over time, being more educated with regard to the environmental impact of their purchasing decisions.
Overall volume sales of bath and shower products are expected to see little change over the forecast period in Slovakia, although value sales will grow at a slightly stronger rate as unit prices rise. Bath additives is a category that has recorded strong interest since the start of the COVID-19 pandemic as more consumers indulged in home wellness and spa products, taking more time to relax while secluded at home.
During the pandemic, Slovak consumers shopped more in local stores and online via the internet. Thanks to the possibility of buying online, they eliminated the health risks that came with frequent visits to shopping centres and crowded supermarkets.
Sales of hand sanitisers grew strongly during the review period. The vaccination programme in Slovakia is expected to bring COVID-19 under control and therefore demand for hand sanitisers will soften over the forecast period.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Slovakia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and talcum powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.See All of Our Definitions
This report originates from Passport, our Bath and Shower research and analysis database.
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