Executive Summary

Jun 2019
PROSPECTS
Bath additives grow in popularity in 2018

Bath additives saw significant growth in 2018, benefiting from the growing convenience trend, as consumers sought out means of relaxation and rejuvenation. Products with added benefits, such as skin hydration and scent, performed well in 2018, as did body scrubs.

Shower gel sales driven by packaging and added value

Shower gels was the category that witnessed the most innovation and new product deployment in 2018, driving category sales. Palmolive Aroma Sensation introduced two new variants in shower gel – Just Fabulous and So Luminous – in 2018, with both products containing oils and with well-designed plastic packaging.

Small domestic players expand their product assortments

Products from small local manufacturers grew in popularity in bath and shower in 2018, benefiting from quickly expanding distribution networks, despite failing to negotiate deals with the major retail chains thus far. A rising number of consumer recommendations have made brands offering locally sourced, hand-made products more visible, and marketing expenditure is expected to be increased over the forecast period.

COMPETITIVE LANDSCAPE
Strong innovations fuel growth

Product innovations are increasingly favouring cross-category features, such as skin moisturisation or regenerative effects. For example, Dove, from Unilever Slovensko, has rebranded and reformulated its shower gel portfolio improving hydration, thanks to its 25% moisturising cream content.

Private label aiming to strengthen its position in bath and shower

Retailers were active in terms of innovating in their private label portfolios in 2018, but despite this, the overall share of private label products was static in 2018, due to strong competition from established brands, which benefited from marketing support. Kaufland Slovensko, one of the largest grocery retailers in Slovakia, entered the beauty and personal care industry with the introduction of its private label Bevola.

Cross-industry product features grow in popularity in 2018

Products that take inspiration from other industries are increasingly visible in bath and shower in Slovakia. For example, Nature Box by Henkel Slovensko was launched in the second half of 2018, using product claims popular in other industries, for example packaged foods and soft drinks, such as vegan, made using natural cold-pressed oil, and free from artificial colourants.

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Bath and Shower in Slovakia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Bath and Shower industry in Slovakia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bath and Shower industry in Slovakia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bath and Shower in Slovakia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Bath and Shower in Slovakia?
  • What are the major brands in Slovakia?
  • How are sales of private label products evolving?
  • What is the importance of intimate washes in the overall category context?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Bath and Shower in Slovakia - Category analysis

HEADLINES

PROSPECTS

Bath additives grow in popularity in 2018
Shower gel sales driven by packaging and added value
Small domestic players expand their product assortments

COMPETITIVE LANDSCAPE

Strong innovations fuel growth
Private label aiming to strengthen its position in bath and shower
Cross-industry product features grow in popularity in 2018

CATEGORY DATA

Table 1 Sales of Bath and Shower by Category: Value 2013-2018
Table 2 Sales of Bath and Shower by Category: % Value Growth 2013-2018
Table 3 Sales of Bath and Shower by Premium vs Mass: % Value 2013-2018
Table 4 NBO Company Shares of Bath and Shower: % Value 2014-2018
Table 5 LBN Brand Shares of Bath and Shower: % Value 2015-2018
Table 6 LBN Brand Shares of Premium Bath and Shower: % Value 2015-2018
Table 7 Forecast Sales of Bath and Shower by Category: Value 2018-2023
Table 8 Forecast Sales of Bath and Shower by Category: % Value Growth 2018-2023
Table 9 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2018-2023

Beauty and Personal Care in Slovakia - Industry Overview

EXECUTIVE SUMMARY

Growth in beauty and personal care accelerates in 2018
Rising health awareness positively influences demand
Market competition intensifies further in 2018
Product innovations help boost consumer interest
Strong growth prospects for beauty and personal care

MARKET DATA

Table 10 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources