The focus on a range of eco-friendly and natural types of positioning, from natural and free from ingredients to minimalistic design and for sensitive skin, is set to continue to drive retail value sales in all bath and shower categories over the forecast period. Leading players like Beiersdorf Slovakia and Unilever Slovensko and private label lines by drugstores and grocery stores have already launched natural brands to capture demand for natural products in several bath and shower categories.
The focus on solid and refillable formats is intensifying in Slovakia. Refill packages for liquid soaps are predicted to continue to increase in popularity as consumers put sustainability at the heart of their purchasing decisions.
Bar soap is expected to see modest, but steady retail volume and value (constant 2022 prices) growth over the forecast period as a rising number of Slovak consumers seek more sustainable and trendy alternatives. Consumers have become used to washing their hands frequently in light of heightened hygiene and cleanliness awareness due to the pandemic.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Slovakia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Slovakia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and talcum powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.See All of Our Definitions
This report originates from Passport, our Bath and Shower research and analysis database.
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