At the start of the COVID-19 pandemic in March 2020, consumers became more aware of the roll of optimal hygiene levels to prevent the spread of germs. As the pandemic has continued, consumers are continuing to use more bar soap and liquid soap in order to ensure optimum hygiene levels.
Showering is a daily habit in Bolivia, especially in warm locations where people often take a shower twice a day. Bar soap is an indispensable product at shower time, and this product is offered for a wide variety of prices at several distribution channels, making its availability extensive across the country.
Hand sanitisers within liquid soap will see the most dynamic performance in 2020 overall thanks to the COVID-19 pandemic. The main reason for this is due to the increased focus on hygiene and sanitation as to prevent contagion of the virus.
Demand for bath and shower is expected to slow in 2021 as pre pandemic norms resume and stabilisation occurs. However, consumers will continue to prioritise essentials and to seek low-priced products, which will likely benefit private label and encourage the stronger use of price promotions.
At the beginning of the forecast period, liquid soap consumption is expected to drop slightly, however demand will continue to be higher than that seen in 2019. Hand sanitisers especially will continue to be part of daily routines for most consumers as anxieties surrounding the virus linger for some time.
Over the forecast period, bar soap will witness slight per-capita consumption decline in comparison with 2020 as fears surrounding the virus fade. Likewise, consumers will make fewer compulsive purchases as knowledge surrounding the pandemic increases.
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This report originates from Passport, our Bath and Shower research and analysis database.
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