The inflation crisis is expected to have a negative impact on retail value (at constant 2022 prices) and volume sales growth in bath and shower over the 2023 – 2024 period. The combination of market maturity and rising prices is likely to result in a contraction of demand, particularly during the first half of the forecast period.
After experiencing rapid sales growth during the pandemic, the demand for hand sanitisers is expected to continue its downward trend over the forecast period. This is due to consumers paying less attention to COVID-19 compared to the heightened awareness seen in 2020 and 2021.
Intimate washes experienced a slight increase in sales volume during 2022, and this trend is expected to continue over the forecast period. This growth is mainly due to the increased relevance of preventive health, which emerged as a trend during the peak of the pandemic and is likely to remain relevant in the medium term.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and talcum powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.See All of Our Definitions
This report originates from Passport, our Bath and Shower research and analysis database.
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