Bath and shower products are expected to present a slight growth over the forecast period, primarily driven by everyday hygiene necessities. This includes items such as body wash/shower gel and intimate washes.
Although brands are actively launching eco-friendly packaging and incorporating bath and shower product refills into the stores to a greater extent, the shift towards the sustainable consumption model in this market will be slow. To add, despite mid-to-premium price oils and fragrance-infused body washes/shower gels starting to gain popularity due to their smell and clean ingredients attributes, price is expected to remain a key factor when deciding on the product, making sustainability and product combination less important factors to decision making.
Pharmacies are expected to become more relevant in the retail distribution of bath and shower over the forecast period. This trend is reliant on the set of consumers who are leaning towards higher-priced, higher-quality brands, with a functional skin-health positioning.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and talcum powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.See All of Our Definitions
This report originates from Passport, our Bath and Shower research and analysis database.
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