The bath and shower market in Estonia is saturated, therefore a stagnant performance is expected over the course of the forecast period. Personal hygiene norms were boosted during the pandemic and no more consumption spikes are expected going forward.
An expanded range of male-specific products may be seen in bath and shower over the forecast period. Brands targeting male consumers, such as Old Spice and Nivea Men, already offer quite an extensive line of shower gels for men; however, with the return to gyms and socialising post pandemic, more players are expected to meet increased demand with male-specific products.
The shift from bar to liquid soap is expected to intensify over the forecast period as the latter format is far more convenient as well as hygienic. Also, local layers such as Mayeri are investing in new product development, expanding product lines with new scents, including Citrus & Olive.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and talcum powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.See All of Our Definitions
This report originates from Passport, our Bath and Shower research and analysis database.
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